Drug Free America Foundation Releases New Innovative Drug Education Interactive CD Nationwide.

Business Editors

ST. PETERSBURG, Fla.--(BUSINESS WIRE)--April 15, 2004

Drug Free America Foundation (DFAF) is excited to introduce their new, cutting-edge interactive CD called "InFocus: A Clear Message About Drugs." InFocus engages both youth and adults with bold graphics, progressive music options, MTV style video and interactive games, while instructing on the dangers of drugs. For parents and other concerned adults there are segments highlighting effective techniques for communicating with youth about drugs and positive alternatives that can decrease potential abuse. Users will also be able to identify drug use warning signs and long-term societal effects. Youth will learn about the dangers of raves, the seductive club culture, club drugs and drug victimization. Setting goals and making healthy choices are also encouraged to facilitate positive reinforcement and to focus on a productive, drug free lifestyle.

Recently, Drug Free America Foundation distributed nearly 2,500 CD ROMS at the Parents' Resource Institute for Drug Education (PRIDE) conference in St. Louis, MO. According to Calvina Fay, executive director of the Foundation, "The PRIDE conference was a great opportunity to get this valuable tool in the hands of young people, their parents, teachers and other concerned adults where it will have the most impact."

The DFAF creative team, Lana Beck, Jennifer Cavendish, Dianne Glymph and Amy Miller, authored the CD curriculum and designed the games to appeal to the younger generation, ensuring users' experience would be anything but ordinary. Content was validated by world-renowned drug policy experts of the Institute on Global Drug Policy and International Scientific and Medical Forum on Drug Abuse. The Foundation contracted with Tampa Digital Studios (TDS), collaborating with Clark Cofer, Josh St. Aubin and Rob Tiisler on graphic design, programming and duplication. The project was supported by an award from the Office of Juvenile Justice and Delinquency Prevention (OJJDP) and funded in part by the Multijurisdictional Counterdrug Task Force Training program, a partnership between the St. Petersburg College and the National Guard.

Additional copies of InFocus will be distributed nationally, targeting 12-year-olds through 18-year-olds, their parents, teachers and other concerned adults. It may be ordered from the DFAF website (www.dfaf.org) and is free while supplies last.