Printer Friendly
The Free Library
14,695,342 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Dropping wine prices not yet in evidence at restaurants. (Up Front).


Forget about "Two Buck Chuck" at Trader's Joe's or a world glut glut pronounced as rut, slut Vox populi An excess of a service or skilled labor in a particular area. See Physician glut.  of grapes that have forced prices down as much as 90 percent from a decade ago.

When it comes to restaurants, prices are pretty much staying put. An unscientific unscientific Unproven, see there  survey last week shows little or no downward pressure.

"Restaurants are getting much better prices on wine," said Ashley Burnette, director of marketing for Orange-based distributor Young's Market. "They may be passing some of the savings along by the glass, but I haven't seen any evidence they are lowering prices."

Janet Lowder, president of Restaurant Management Services, said restaurant wine prices have held steady in recent years -- despite her urgings to clients that they bring them down. "Some of these mark-ups are ridiculous," she said. "They would sell a lot more wine if it was far less expensive." Restaurateurs routinely mark up wines by 200 percent and sometimes higher.

The obvious explanation is that patrons are still willing to plunk down Verb 1. plunk down - set (something or oneself) down with or as if with a noise; "He planked the money on the table"; "He planked himself into the sofa"
plonk, flump, plank, plump, plump down, plunk, plop
 $30 or $40 for a bottle that could be had at a discount wine house for one-third the price. But restaurant owners restaurant owner ndueño/a or propietario/a de un restaurante  insist other factors are at play.

One is perception. Lowering their prices, they say, would somehow alter the way customers view their wines: If prices drop, so too will their opinions.

"The wines being discounted on the retail market aren't the kind of wines we serve here," said Jenny Benzie, sommelier for Michael's in Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , which keeps 450 varieties of wine in stock. "We don't carry the lower tiers of wine. We don't carry Kendall-Jackson."

Gauging wine prices can sometimes be tricky, explains critic Merrill Schindler, because restaurants rarely stock the same labels. 'There are so many varieties that no two restaurants really carry the same wine' said Schindler, host of the KLSX-FM (97.1) radio show "Food Rules." "It can be like comparing apples and oranges."

Five years ago, the wine business was booming. Bottles priced at $100 or higher would routinely be snapped up as consumers -- emboldened em·bold·en  
tr.v. em·bold·ened, em·bold·en·ing, em·bold·ens
To foster boldness or courage in; encourage. See Synonyms at encourage.

Adj. 1.
 by the soaring stock market -- reacted indifferently to rising prices. But a combination of over-planting and a burst of new wineries have resulted in an ocean of wine.

The economic slowdown was the last straw last straw
n.
The last of a series of annoyances or disappointments that leads one to a final loss of patience, temper, trust, or hope.



[
 for the industry, which has resorted to rampant price slashing slash·ing  
adj.
1. Bitingly critical or satiric: slashing wit.

2. Dashing; pelting: a slashing hailstorm.

3.
.

The wholesale price of bulk wine, which was as high as $10 a gallon in the early 1990s, had sunk to little more than $1 last year. Bulk wine has rebounded to $1.50 a gallon recently, but the global oversupply o·ver·sup·ply  
n. pl. o·ver·sup·plies
A supply in excess of what is appropriate or required.

tr.v. o·ver·sup·plied, o·ver·sup·ply·ing, o·ver·sup·plies
 is expected to keep prices low for at least another three to five years, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Michael Bonaccorsi, the former sommelier at Spago who opened a vineyard in Santa Barbara Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850.  in 1999. His wines start at $40 a bottle in restaurants.

"I want the prestige, but wine, after all, is a beverage, and I want people to be able to afford to drink it," said Bonaccoris.

Christian Navarro, a partner at Wally's Wine & Spirits in West L.A., said prices might begin to fall as restaurateurs work through bottles they purchased when prices were higher.

When these establishments begin to replace inventories with the new, lower-priced fare, Navarro believes wine costs will decline proportionately. "It might take some time:' he said. "But it doesn't seem that far off"

Pressure from consumers may force that to happen sooner.

Instead of buying a $50 bottle of wine, patrons are increasingly bringing their wine from home -- despite steadily rising corkage cork·age  
n.
A charge exacted at a restaurant for every bottle of liquor served that was not bought on the premises.


corkage
Noun

a charge made at a restaurant for serving wine bought elsewhere

 fees that could reach $20. A few restaurants refuse to open a bottle brought in when the same label is offered on the wine list.

Price, said Bonaccorsi, has had some impact on restaurant drinking. As sommelier at Spago, he would routinely sell several bottles between $80 and $120. Now, he said patrons tend to stick to single bottles of between $20 and $30.

Navarro, for one, believes people aren't bringing their own wine just to save money. He said consumers are getting savvy to all the new labels available and they now know what they like and don't like.

While making a comparison may be difficult, Bonaccorsi said restaurant prices remain too high for the average consumer. "I'm not sure whether prices are coming down:' he said, "but I share the opinion that they seem to be way too high."
COPYRIGHT 2003 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Comment:Dropping wine prices not yet in evidence at restaurants. (Up Front).
Author:Fixmer, Andy
Publication:Los Angeles Business Journal
Geographic Code:1U9CA
Date:May 12, 2003
Words:718
Previous Article:Green living. (The Roving Eye).(Brief Article)
Next Article:Correction.(re: article about Lions Gate )
Topics:



Related Articles
Mastering the wine list.
RESTAURANT REVISIT: THE START OF SOMETHING ZIG.(L.A. Life)(Review)
MA MAISON: THE SALT OF LOS FELIZ.(L.A. Life)
FARING WELL AT SALOMI DELICIOUS ASSORTMENT OF BANGLADESH AND INDIAN FOOD HAS MADE RESTAURANT A VALLEY FIXTURE.(L.A. Life)
RESTAURANT REVISITED; A LITTLE ITALIAN, A LOT OF FRENCH.(L.A. Life)
FRENCH CAFE'S KITCHEN FLUENT IN CULINARY ARTS.(L.A. LIFE)
NEW SIGNATURE GRILL SERVING MIXED SIGNALS.(L.A. LIFE)
NEW TRATTORIA IS CHEF'S FORTE.(L.A. LIFE)
A fresh approach to wine sales. (Food & Beverage).(Statistical Data Included)
Bacchus abundance.(wine consumption)(Brief Article)

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles