Driving traffic to an updated Web site.When a fellow Marketing Section listserver list·serv·er n. A file server that is used in the management of e-mail for members of a discussion group. participant sought ideas on getting members to visit an updated Web site, Catherine A. Lada volunteered her insights. Director of communications Director of Communications is a position in the private and public sectors. The Director of Communications is responsible for managing and directing an organization's internal and external communications. and member services at the American Chamber of Commerce Executives, Alexandria, Virginia Alexandria is an independent city in the Commonwealth of Virginia. As of the 2000 census, the city had a total population of 128,284. Located along the Western bank of the Potomac River, Alexandria is approximately 6 miles (9.6 kilometers) south of downtown Washington, DC. , Lada shared the following helpful strategies: Use the power of search engines. Send site information to major search engines. Place banner ads A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. on top search engines, or try one of the paid keyword services offered by the search engines. Make sure you include important keywords--words your target audience would use to search for your association--throughout your site. Reach out to members and partners. Provide a link to member press releases for 30-day time blocks. Provide links to member products. Send a monthly, full-database e-mail to showcase the Web site's features and benefits and to provide information on how to use the new site. Promote the site in articles and ads in the association's publications. Make it user friendly. Use a pop-up window pop-up window n (Comput) → Popup-Fenster nt or welcoming text in a prominent spot on your home page for about a month to invite users to view a brief guide on how to use the site. When visitors use their old book-marks, automatically redirect them to the new Web pages and ask them to update their bookmarks. [ILLUSTRATION OMITTED] |
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