Driving prosperity with a new digital image for Science City.CREATIVE digital agency Orange Bus is driving a dynamic digital strategy for Newcastle's Science City. The project, which has attracted pitches from almost all of the region's major digital agencies, involves the creation of a complex strategy that will allow the organisation to develop skills, businesses, research, resources and buildings, to create prosperity from science for Newcastle Newcastle, city, Australia Newcastle, city (1991 pop. 262,331), New South Wales, SE Australia, on the Pacific Ocean. It is the center of one of the country's largest coal-mining areas and is a large port. Coal, wool, iron and steel, and wheat are exported. . The six Science Cities across the UK have been tasked with leading the development of deeper links between business and the science base, and to ensure that science, technology and innovation succeed in becoming the engine of economic growth. Orange Bus will spend the next three months developing a new portal to create what is effectively the platform for a worldwide forum for science. Managing director and co-founder of Orange Bus, Julian Julian or Julian the Apostate Latin Julianus Apostata orig. Flavius Claudius Julianus (born AD 331/332, Constantinople—died June 26/27, 363, Ctesiphon, Mesopotamia) Roman emperor (361–363), noted scholar and military leader. Leighton, said: "We have a two-phased approach to this contract. Firstly, we will apply a new look and feel to the current website whilst moving it onto our content management system. "We will then continue to develop the site behind the scenes ready for a December launch of phase two, which brings together all five areas of the Newcastle Science City project in one place. "By carrying out substantial user experience planning we will ensure visitors can find the information relevant to them, and in a format that suits, so the site will be rich in video content and will be part of a wider social media strategy incorporating twitter A Web site and service that lets users send short text messages from their cellphones to a group of friends. Launched in 2006, Twitter (www.twitter.com) was designed for people to broadcast their current activities and thoughts. feeds, blogging Writing Weblogs. See blog. , community areas and content aggregated from external sources. "It's a major contract win for us and we're enjoying working with the team at Newcastle Science City." Peter Arnold, chief executive of Newcastle Science City, said: "There is an impressive array of scientific enterprise in Newcastle and the North East and we have experts here from many institutions from all over the city. "We are delighted to be working with Orange Bus to create a portal to showcase this fantastic science to the world as part of Newcastle Science City's effort to attract people, companies and collaborative investment." CAPTION(S): CREATIVE Julian Leighton (left) and Mike Parker Michael Parker (b. October 31, 1949) is a politician from the state of Mississippi. Parker was born in Laurel, Mississippi and he graduated from William Carey College with a BA in English in 1970. of Orange Bus. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion