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Driving Pharmaceutical Product Success Through New Product Planning and Strategic Alliances.


Business Editors/Health/Medical Writers

BIOWIRE2K

CHAPEL HILL, N.C.--(BUSINESS WIRE)--June 1, 2004

Successful new-product planning and strategic alliance departments construct powerful teams and effective practices that drive corporate growth, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a new study released by pharmaceutical research firm, Best Practices, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
. A new benchmarking study reveals how pharmaceutical companies achieve new product success by streamlining team operations toward designing and promoting a market winner.

"Driving Growth through New Product Planning Product Planning is the ongoing process of identifying and articulating market requirements that define a product’s feature set. See also
  • Market requirement
  • Product management
  • Product Manager
 & Strategic Alliances," available at http://www3.best-in-class.com/rr395.htm, highlights key elements of excellent product launches, including product development process tips and insights into the development and organization of strong teams. Research conducted by Best Practices, LLC analyzes the key elements of excellent product launches, including product development process tips and insights into the development and organization of strong teams. For example, top companies:

-- Incorporate new product planning and strategic alliances into

the larger marketing effort to ensure organizational

alignment.

-- Establish a cross-functional team In business, a cross-functional team is a group of people with different functional expertise working toward a common goal. It may include people from finance, marketing, operations, and human resources departments.  to guide product development

through early clinical phases.

-- Employ Web-based technology to reduce project cycle time and

improve communication.

-- Use multiple weight factors to prioritize pri·or·i·tize  
v. pri·or·i·tized, pri·or·i·tiz·ing, pri·or·i·tiz·es Usage Problem

v.tr.
To arrange or deal with in order of importance.

v.intr.
 strategic alliance

opportunities.

-- Conduct yearly reviews of the product portfolio to ensure

promising products receive needed resources.

-- Evaluate licensing opportunities as part of the company's

annual portfolio assessment.

-- Recruit and select new personnel with balanced science and

business backgrounds to reduce training and ensure quality

performance.

The study comprises best practices and operational wisdom from in-depth interviews with 10 executives at four top-performing pharmaceutical organizations. In addition to valuable insight regarding strategic alliances, the report also includes:

-- Analysis of portfolio prioritization and optimization optimization

Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics.
 

-- New product planning process maps

-- Organizational charts An organizational chart is a chart which represents the structure of an organization in terms of rank. The chart usually shows the managers and sub-workers who make up an organization.  for team composition, including

experience and skill level

-- Team roles and responsibilities

-- Staffing and human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees.  information

"Successful new product planning efforts take into account structure, product development process, and portfolio management," says David Wang, executive director of research at Best Practices, LLC. "Teams that launch successful products actually spend most of their time predicting and eliminating options that prove unsuccessful."

Download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer.  a summary of "Driving Growth through New Product Planning & Strategic Alliances" at http://www3.best-in-class.com/rr395.htm. For more information about this report or other benchmarking reports, contact Mike Rogers Mike Rogers may refer to:
  • Mike D. Rogers (born 1958), U.S. Representative from Alabama
  • Mike J. Rogers (born 1963), U.S. Representative from Michigan
  • Mike Rogers (hockey player) (born 1954), NHL hockey player, Hartford Whalers, New York Rangers, Edmonton Oilers
 at (919) 767-9255 or at mrogers@best-in-class.com.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a pharmaceutical research firm that conducts work based on the principle that organization can chart a course to superior economic performance by studying the best business practices, operating tactics, and winning strategies of world-class companies. For more information, call 919-403-0251 or visit http://www.best-in-class.com/
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 1, 2004
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