Drivers Rip Up Road Maps for Hi-Tech Route Planning According to Televigation; Portable GPS Systems Emerge as a Popular Alternative.Business Editors/Automotive Writers SUNNYVALE Sunnyvale, city (1990 pop. 117,229), Santa Clara co., W Calif., near San Francisco; settled 1849, inc. 1912. A city in Silicon Valley, its many manufactures include semiconductors; machinery and instruments; electrical, electronic, and aerospace products; , Calif.--(BUSINESS WIRE)--July 2, 2003 The days of planning a road trip using traditional road maps may be over, as online driving directions and GPS navigation See GPS. systems become more widely adopted, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Televigation. The leading provider of GPS navigation over mobile phones conducted a Web poll in which 52% of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. cited their preferred method of road trip planning was to receive online driving directions. This includes journeys for both business and/or and/or conj. Used to indicate that either or both of the items connected by it are involved. Usage Note: And/or is widely used in legal and business writing. pleasure. The use of GPS navigation systems during road trips was chosen by 4% of those surveyed. If these systems were more affordable, an additional 74% showed interest in using these services in their vehicles. Conversely con·verse 1 intr.v. con·versed, con·vers·ing, con·vers·es 1. To engage in a spoken exchange of thoughts, ideas, or feelings; talk. See Synonyms at speak. 2. , traditional road maps were the low-tech tool of choice for 34%. The poll revealed that standard maps are now primarily used as back-up resources to double-check routes. Another choice for obtaining directions was to ask for directions from friends and family members, selected by 4% of respondents. Supporting Televigation's findings, a separate survey conducted by Driscoll-Wolfe Marketing & Research Consulting found that over 60% of consumers are interested and willing to pay $10 or more a month for GPS navigation services that are built into mobile phones(1). "Until now GPS systems have been out of consumers' reach because of high costs," said Salman Dhanani, senior director of marketing at Televigation. "With the emergence of GPS navigation through mobile phones, more people can cost-effectively receive up-to-date route information, helping them reach their destination quickly and easily." For further information on Televigation's wireless motion-based navigation and tracking products, visit www.televigation.com or www.telenav.net. About Televigation Televigation is the leading provider of wireless motion-based services, which include GPS navigation and tracking. Televigation's technology can deliver voice-interface, feature-rich motion-based services over standard mobile phones and other wireless devices. The company's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , TeleNav, is a navigation service similar to the GPS systems found in luxury vehicles, but integrated into mobile phones, costing a fraction of the price. Televigation was awarded first prize in the business and productivity category for Motorola's Developer contest at JavaOne 2003. For more information, visit the company's Web sites at www.televigation.com or www.telenav.net. (1) Driscoll-Wolfe Marketing & Research Consulting, May 2002, "Wireless Location Services See mobile positioning. Marketing Research Study." |
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