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Drivers, rev your engines.


Houston-based Waste Management Inc. (WM) has announced its newest NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla.  sponsorships for the 2005 racing season.

WM will sponsor the No. 17 Waste Management Ford Taurus Not to be confused with Ford Taunus.

The Ford Taurus is currently a full-size, front-wheel drive or all wheel drive automobile manufactured by the Ford Motor Company in North America.
 driven by Matt Kenseth Matthew Roy Kenseth (born March 10 1972) is a stock car racing driver for the Roush Fenway Racing team in NASCAR's Nextel Cup series. Kenseth was raised in Cambridge, Wisconsin.  in the NASCAR Busch Series The NASCAR Busch Series is a stock car racing series owned and operated by NASCAR. It is NASCAR's "minor league" circuit (often compared to Triple-A baseball), and is a proving ground for drivers who wish to step up to the organization's "big league" circuit, the Nextel Cup. . The company will be an associate sponsor of Kenseth's No. 17 NASCAR Nextel Cup Series car.

The No. 17 WM Ford Taurus debuted Nov. 6 at the Phoenix International Raceway Phoenix International Raceway, or just PIR, is a one mile tri-oval race track located in Avondale, Arizona. It opened in 1964, as the new home of major open-wheel racing in the Phoenix area, replacing the track at the Arizona State Fairgrounds as an automobile racing venue.  in the Bashas' Supermarkets 200 NASCAR Busch Series race. In 2005, WM will be the primary sponsor in an additional 14 races of Matt Kenseth's NASCAR Busch Series schedule for Roush Racing and an associate sponsor on Kenseth's NASCAR Nextel Cup Series ride for the full season.

In support of NASCAR's diversity initiative, WM will sponsor driver Bill Lester's No. 22 Toyota Tundra in the NASCAR Craftsman Truck Series for the balance of 2004 and throughout 2005. Additionally, WM will support an entry in the NASCAR Dodge Weekly Series as part of the Drive for Diversity initiative. WM will be the primary sponsor for Lester/Bill Davis Racing five NASCAR Craftsman Truck Series events spanning 2004 and 2005 an an associate sponsor throughout the balance of 2004 and the full 2005 season.

Additionally, Carlton Yearwood, WM's vice president of Business Ethics and Diversity, will join NASCAR's Diversity Council.
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Title Annotation:Waste Management Inc.
Publication:Recycling Today
Article Type:Brief Article
Geographic Code:1USA
Date:Dec 1, 2004
Words:213
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