DriverShield Hires Martino & Binzer For Integrated Marcom Program; B-to-B Agency Brings Multi-Discipline Expertise, Insurance-Industry Experience.Business Editors PLAINVIEW, N.Y.--(BUSINESS WIRE)--April 25, 2002 DriverShield Corporation (Nasdaq SmallCap:DRVR DRVR Driver ) has hired Martino & Binzer to create and implement an integrated, strategic marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales program -- including new product-brand and graphic identities, advertising, direct mail, Web support, interactive media, trade-show support, and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . "Now that we've signed several customers and proven our programs work, the time is right to begin a concerted marketing effort to help achieve deeper market-penetration," said Barry Siegel, DriverShield's founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We've seen a steady rise in revenues and claims processed, along with a high degree of customer satisfaction. With our strong financial resources, we're ready to make a commitment to a long-term marketing and communications program. Our due diligence Research; analysis; your homework. This term has caught on in all industries, because it sounds so "wired." Who would want to do analysis or research when they can do due diligence. See wired. led us to Martino & Binzer, which has extensive B-to-B expertise and strong insurance-industry experience. We're confident we've selected the right partner to create a multi-faceted marketing and communications program for our Company." About DriverShield Founded in 1983, DriverShield Corp. and its subsidiaries -- DriverShield CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , Corp. and DriverShield ADS, Corp. -- manage auto physical damage (APD APD atrial premature depolarization (see atrial premature complex, under complex ); pamidronate. ) claims for and provide subrogation The substitution of one person in the place of another with reference to a lawful claim, demand, or right, so that he or she who is substituted succeeds to the rights of the other in relation to the debt or claim, and its rights, remedies, or Securities. and salvage programs to P&C insurance companies. DriverShield also offers general auto services for businesses and affinity groups; helps its clients reduce loss-adjustment expenses (LAE), increase profitability and marketshare, improve customer attrition, and create shareholder value. Through proprietary, Internet-based technology, the company contracts with thousands of independently owned and operated repair and service centers throughout the United States and serves the needs of more than a million drivers. For more information, visit www.drivershield.com. About Martino & Binzer Martino & Binzer is a full-service communications firm, specializing in business-to-business advertising, strategic marketing, and public relations. The agency serves a diverse clientele, including insurance industry leaders such as Allenbrook, AMS AMS - Andrew Message System Services, Arbella, Castek, Insurity, and OneShield. For more information, readers may visit www.goodbait.com, call (860) 678-4300; fax (860) 678-4301; or e-mail Kelly Shanefelter at kshanefelter@goodbait.com. This announcement contains "forward looking statements." The words "anticipate," "believe," "estimate," "expect," and other similar expressions as they relate to the Company and its management are intended to identify such forward looking statements. Although the Company and its management believe that the statements contained in this announcement are reasonable, it can give no assurances that such statements will prove correct. Factors that could affect the occurrence of events or results discussed herein are included with those mentioned in the Company's filings with the Securities and Exchange Commission. |
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