Drinks Strike Gold(en) With a New Partnership.

Drinks Americas Holdings, Inc. Partners with newly launched Golden State Beverage In California Market

WILTON, Conn. -- Drinks Americas Holdings, Ltd. (OTCBB: DKAM) (the "Company"), a leading owner, developer and marketer of premium beverages associated with renowned icons, including Kid Rock, Donald Trump, Dr. Dre, & Willie Nelson, today announced that it has partnered with newly formed Golden State Beverage, a wine and spirits distribution and marketing company. Golden State Beverage has formalized a deal with Drinks Americas Holdings to take on the distribution of such high profile brands as award winning Trump[R] Super Premium Vodka, Trump[R] Premium Flavored Vodkas, Willie Nelson's Old Whiskey River Bourbon, Olifant Premium Vodka from Holland and Damiana Liqueur from Mexico.

J. Patrick Kenny, CEO Drinks Americas stated, "The addition of a distribution company with full state resources that can be focused on our brands, with the level of management and sales talent that Golden State Beverage has will impact and increase the sales and distribution of our brands in the massive California market. Trump Super Premium Vodka has always done very well in this market and we look to capitalize on its increased availability and promotion in the state to continue to develop the brand in California."

Though Golden State Beverage is a recently-formed company, Drinks Americas' Charles Lynch, Vice President and National Sales Manager and a 32-year industry veteran who has high expectations for the new partnership, stated, "From the supplier's perspective, forming this relationship with Golden State Beverage presented us with a great opportunity to be on the ground floor of a new company with the resources to cover distribution channels for the entire state of California. Golden State offers both the best aspects of a big distribution company and the individualized attention of a boutique distribution company. The attention to detail is going to benefit brands such as Trump Vodka and Old Whiskey River, which already have so much going for them."

Mark Markarian, CEO of Golden State Beverage, meanwhile, hopes the upcoming promotions and campaigns for various Drinks America Brands will not only capture the attention of on- and off-premise accounts but liquor and wine purveyors seeking a more personalized approach to marketing their brands, getting them on shelves and getting them into the hands of consumers.

"Golden State Beverage was born out of our collective observations that even with the big distribution companies, there are better, more targeted ways to help independent brands reach trade and consumer clients," says Markarian. "Our mission is to help worthwhile brands, both new and familiar, make major inroads into the nation's biggest liquor market and consumer place." Markarian adds that Golden State offers multiple warehousing outlets throughout the state, and a roster of brands he feels represents the future of the spirits industry.

About Drinks Americas, Inc.

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks Americas' portfolio of premium alcoholic beverages includes Kid Rock's Beer, Trump Super Premium Vodka and Willie Nelson's Old Whiskey River Bourbon. The company also has a partnership with Universal Music's Interscope, Geffen, A&M Records to jointly develop and launch beverage products.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, and Rheingold Beer. For further information, please visit our website at www.drinksamericas.com.

Drinks Americas was founded in 2004 by J. Patrick Kenny, a leading expert in beverage sales and marketing. Mr. Kenny developed his industry expertise in a variety of management positions at the world's leading beverage companies, including Joseph E. Seagram and Sons and The Coca-Cola Company. He has also acted as advisor to several Fortune 500 beverage marketing companies, and has participated in several beverage industry transactions.