Drinks Americas Partners with Icon Kid Rock for Beer Launch.Expansion of Beverage Portfolio Continues for Drinks Americas Drinks Americas, a publicly traded company under stock symbol DKAM, is a beverage distribution company based out of Wilton, Connecticut. One of the more notable brands is Trump vodka. with Select Icons WILTON, Conn. -- Drinks Americas Holdings, Ltd (OTCBB OTCBB See OTC Bulletin Board (OTCBB). : DKAM), a leading owner, developer and marketer of premium beverages, today announced that the Company has signed an agreement with American icon and rock and roll musician Kid Rock to develop and market a premium domestic beer. Drinks and Kid Rock will work together to develop and bring to market a product targeted to beer drinkers who appreciate value with an easy to drink, traditional, good tasting American manufactured beer. J. Patrick Kenny CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Drinks Americas stated, "Kid Rock is a reflection of great American rock American Rock is a catch-all for rock music genres either originating in the United States or specific to the Americas. Most often they contain elements of rhythm and blues, though a blending of styles over the years has occurred. and roll music and the American spirit, and we think we can create a beer in that same image. Having Kid Rock as a Drinks Americas partner is an exciting and big addition to our portfolio of icon brands. There is no question in our mind that people will try a beer that Kid Rock will stand by and when they like it, a great and incredibly valuable trademark will be created with his support." Kenny said, "Drinks will come to market rapidly with Kid Rock's beer. We are in the process of interviewing breweries now and working with Kid Rock to make sure that every aspect of the beer and the marketing support is as exciting as everything else Kid Rock does. We think that by very early spring we will have a compelling product and that consumers will love the look, taste, and branding that Kid Rock creates. This is a tremendous asset and a valuable addition to Drinks Icon portfolio. The continued expansion of our portfolio is great news for our shareholders." More details regarding the brand will be released in the coming weeks. About Drinks Americas Drinks Americas was founded in 2004 by J. Patrick Kenny, a leading expert in beverage sales and marketing. Mr. Kenny developed his industry expertise in a variety of management positions at the world's leading beverage companies, including Joseph E. Seagram Joseph Emm Seagram (April 15, 1841 - August 18, 1919) was a Canadian distillery founder, politician, philanthropist, and major owner of thoroughbred racehorses. Born at Fisher's Mills, now part of Cambridge, Ontario, his parents died when he was in his teens and for several & Sons and The Coca-Cola Company. He has also acted as advisor to several Fortune 500 beverage marketing companies, and has participated in several major beverage industry transactions. Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks Americas' portfolio of premium alcoholic beverages includes Donald Trump's award winning Trump Super Premium Vodka and Willie Nelson's Old Whiskey River Bourbon. The Company's non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters. Other products owned and distributed by Drinks Americas include award-winning Damiana damiana (däˑ·mē·ä·n Liqueur liqueur (lĭkûr`), strong alcoholic beverage made of almost neutral spirits, flavored with herb mixtures, fruits, or other materials, and usually sweetened. The name derives from the Latin word to melt. and Aguila Tequila from Mexico, Cohete Rum Guarana guarana /gua·ra·na/ (gwah-rah´nah) [Tupi-Guarani] the Brazilian woody vine Paullinia cupana, or a dried paste prepared from its seeds which is used as a stimulant and tonic in folk medicine and for the treatment of headache in from Panama, and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information concerning Drinks Americas and the products that they represent, please visit their website at www.drinksamericas.com. About Kid Rock Kid Rock is an American rock star who has sold over 25 million albums around the world. His current album, "Rock 'N Roll Jesus" debuted at #1 on the Billboard Top 200 and is being accompanied by sold-out worldwide touring. In addition to his musical activities, Kid Rock has become one of the country's most vocal supporters of US Military personnel serving overseas, making countless trips to provide entertainment and support. More information on Kid Rock can be found at www.kidrock.com. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility Historical Volatility The past standard deviation of a security that is used in security analysis. Standard deviation measures the changes in the past price of a security the higher the standard deviation the more volatile the security. and low trading volume Trading volume The number of shares transacted every day. As there is a seller for every buyer, one can think of the trading volume as half of the number of shares transacted. That is, if A sells 100 shares to B, the volume is 100 shares. of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements. |
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