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Drink up: wave of wine shops opens across Los Angeles.


A handful of retailers are popping the corks on wine shops, seeking to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 vino's increasing affordability and popularity.

In the process, they may be cultivating a new generation of aficionados.

"People are becoming more savvy and enjoying the quality wines instead of going for the 'two-buck Chuck' because it's a cheap way to get drunk to become intoxicated.

See also: Get
," said Drew Niles, the 28-year-old sommelier at Culver cul·ver  
n.
A dove or pigeon.



[Middle English, from Old English culufre, from Vulgar Latin *columbra, from Latin columbula, diminutive of columba, dove.]
 City's recently opened Bottle Rock. He was referring to Charles Shaw Charles Shaw can refer to:
  • Charles Shaw, Baron Kilbrandon (1906–1989), British law lord
  • Charles F. Shaw, founder of the Charles Shaw wine brand
  • Charles B.
, the popular California wine line. "They're willing to learn about what makes a good wine."

Bottle Rock has a seating area for customers to drink wine and eat cheese, a wide selection of wines, priced $8 to $600, and a variety of gift bags. The store's name comes from the bottles of wine and the rock music the fills the store, targeting Generation X and Y types.

"In this country there is so much potential," said Georges Sema, sommelier at Le Chateau, a wine and chocolate shop that opened at the newly remodeled Beverly Hilton Hotel three months ago. "Every day you have new people who drink wine."

Along with its specialty, wines from the California's Central Coast that range from $19 to "priceless price·less  
adj.
1. Of inestimable worth; invaluable.

2. Highly amusing, absurd, or odd: a priceless remark.
," Le Chateau features an assortment of Belgian chocolates.

Their differing locales and clientele require different marketing approaches. The Beverly Hilton store offers standard and personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 tastings, while Bottle Rock lets customers open any bottle in the store, as long as they're willing to pay for two glasses.

More stores are on the way. The Little Door restaurant, on Third Street near L.A.'s Farmers Market, is opening a wine store, the Little Next Door. The new shop will sell wine, cheese, tea sandwiches A tea sandwich is a small prepared sandwich meant to be eaten at afternoon teatime to stave off hunger until the main meal.

The tea sandwich may take a number of different forms, but should be easy to handle, and should be capable of being eaten in two bites.
 and desserts.

Colorado Wine in Eagle Rock and Silverlake Wine, which offers several tastings a week, have both been open about two years. Four-year-old Stroh's Gourmet market on Abbot Kinney Boulevard in Venice has developed a name for itself with its selection of wines and fine cheeses.

By EMILY BRYSON YORK

Staff Reporter
COPYRIGHT 2006 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Up Front
Comment:Drink up: wave of wine shops opens across Los Angeles.(Up Front)
Author:York, Emily Bryson
Publication:Los Angeles Business Journal
Geographic Code:1U9CA
Date:Nov 6, 2006
Words:337
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