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Dried Processed Food in the United States; Consumers Seek Out Healthier Alternatives.


DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c69817) has announced the addition of Euromonitor International's new report: Dried Processed Food in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  to their offering.

Our Dried/Processed Food in United States report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.

Product coverage: rice, dessert mixes, dried ready meals, dehydrated de·hy·drate  
v. de·hy·drat·ed, de·hy·drat·ing, de·hy·drates

v.tr.
1. To remove water from; make anhydrous.

2. To preserve by removing water from (vegetables, for example).
 soup, instant soup Instant soups are a kind of soup. They are produced on an industrial scale. Later they are treated in different ways to preserve them. Usually they are dried, canned, or treated by freezing.

Especially instant noodles are often prepared that way.
, dried pasta, plain noodles noo·dle 1  
n.
A narrow, ribbonlike strip of dried dough, usually made of flour, eggs, and water.



[German Nudel.
 and instant noodles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the dried/processed food industry;

* Pinpoint trends and identify factors driving change;

* Understand the competitive environment, the market's major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.

With a network of over 600 analysts worldwide, we have the unique capability to develop reliable information resources (1) The data and information assets of an organization, department or unit. See data administration.

(2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT.
 to help drive informed strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. .

Extract from Executive Summary:

Packaged Food Experiences Modest Growth in 2006

The US packaged food market is projected to grow modestly in value terms in 2006. Products offering convenience, such as prepared salads, frozen ready meals, and chilled soups, are expected to drive growth. Health claims are predicted to boost sales of olive oil olive oil, pale yellow to greenish oil obtained from the pulp of olives by separating the liquids from solids. Olive oil was used in the ancient world for lighting, in the preparation of food, and as an anointing oil for both ritual and cosmetic purposes.  and yoghurt. Despite high fuel prices, a weak housing market, and an environment of modest economic growth, consumers are continuing to purchase packaged foods that offer added convenience, even if they cost more.

Consumers seek out healthier alternatives...

American consumers are increasingly seeking out healthier food alternatives. The rise in obesity rates, as well as the ageing of the US population, has increased consumers' interest in improving their health. Many Americans are seeking to change their diet and move to healthier foods, such as high-fibre and fat-reduced products. Whole grains continued to perform strongly in 2006 after getting a sales boost in 2005, when the US Department of Agriculture urged Americans to eat three servings or more of whole grains daily in The 2005 Dietary Guidelines dietary guidelines Cardiology A series of dietary recommendations from the Nutrition Committee of the Am Heart Assn, that promote cardiovascular health. See Caloric restriction, food pyramid, French paradox.  and the new "MyPyramid.gov" food guide. Consumers also warmly embraced organics and products offering portion control. Organic products continued their strong growth in 2006, as Americans willingly paid higher prices to avoid artificial growth hormones, antibiotics and pesticides. Items offering portion control, such as Kraft 100 Calorie Packs, performed well, as these products offer a guilt-free way to partake of favourite foods, such as Oreo cookies.

...but still embrace convenience...

Convenience remains one of the most important attributes for consumers. While seeking out health and delicious flavours, Americans want an easy to prepare meal solution. Items such as frozen ready meals and prepared salads allow consumers to eat entrees and salads without the need to wash, cut and cook vegetables, whilst products such as drinkable yoghurt allow consumers to eat healthfully health·ful  
adj.
1. Conducive to good health; salutary.

2. Healthy. See Usage Note at healthy.



health
 and obtain nutrients, such as calcium, while also being convenient and portable at the same time.

Companies Mentioned:

Weston Foods

Chiquita Brands International Inc

ConAgra Foods ConAgra Foods, Inc. (NYSE: CAG) is one of North America's largest packaged foods companies. ConAgra's products are available in supermarkets, as well as restaurants and food service establishments. Its headquarters are located in Omaha, Nebraska.  Inc

Dole Food Company Dole Food Company, Inc. is an American-based agricultural multinational corporation headquartered in Westlake Village, California and is the leading grower and packer of such food items as bananas, pineapples (fresh and packaged), grapes, strawberries, and other fresh and frozen  Inc

General Mills Inc

Frito-Lay North America

Hershey Co, The

JM Smucker Co, The

Kraft Foods Inc

Kraft Foodservice

Nestle FoodServices

Pinnacle Foods Corp

Sara Lee Foodservice

Unilever Foodsolutions

For more information visit http://www.researchandmarkets.com/reports/c69817
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Publication:Business Wire
Date:Sep 28, 2007
Words:590
Previous Article:US Consumers Seek Guilt Free Confectionery Products.
Next Article:Canada's Wipes Market Is Splitting Between Premium Brands and Private Label Products.



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