Dressing up.BCBG BCBG Bon Chic Bon Genre has been piling up stores with a purpose--to set itself up for a lucrative public offering. Max Azria Max Azria is a Jewish American fashion designer who founded the popular midscale women clothing line BCBG in 1989. Originally from Tunisia, Max Azria moved to the United States to enter the fashion world. , founder and chief executive of Vernon-based AZ3 Inc., better known as clothier BCBG, has told trade publication Women's Wear Daily Women's Wear Daily (WWD) is a fashion-industry trade journal sometimes called "the bible of fashion."[1][2] It is the flagship journal of Fairchild Publications, Inc.[3] WWD's publisher is Ralph Erardy, Sr. that an IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. is expected at the end of this year or the beginning of next year. BCBG has brought on financial advisors from Goldman Sachs The Goldman Sachs Group, Inc., or simply Goldman Sachs (NYSE: GS) is one of the world's largest global investment banks. Goldman Sachs was founded in 1869, and is headquartered in the Lower Manhattan area of New York City at 85 Broad Street. Group Inc. and Citigroup Inc. "I have in my head a plan and a schedule, but I am keeping the freedom to move on it at the right time. It would depend on market receptivity of an apparel IPO," Azria said. He added that BCBG is on pace to reach $1 billion in sales this year. Over the past several months, BCBG has been aggressively expanding its store base. In February, the company swooped up New York-based G+G Retail Inc.'s over 550 stores in a bankruptcy auction in which it bested rival Foothill Ranch-based Wet Seal Inc. Before that purchase, BCBG looked overseas to bulk up its retailing. The company gained 355 stores last year when it added French retail chain Alain Monoukian and Spanish retail chain Don Algodon to its portfolio. Despite all the acquisition activity, BCBG hasn't been ignoring its namesake chain. The company plans to add 50 more stores this year to its already 215 units in the U.S., according to the Women's Wear Daily report. |
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