Dressed for success.In launching his line of Halloween pimp and prostitute costumes for kids, Johnathon Weeks has received more free publicity than money could ever buy. An angry caller had demanded that Weeks remove the items from his company's Web site, .saying that if he didn't she would mount a protest movement and alert the media. "You would do this for free?" he asked her. She did, and as a result, he's been written up in national newspapers. It started two years ago when Weeks, a costume designer at Brands on Sale, a Cerritos company with 35 employees selling 100,000, Halloween costumes Halloween costumes are outfits worn on or around October 31, the day of Halloween. Halloween is a modern-day holiday originating in the Pagan Celtic holiday of Samhain (in Christian times, the eve of All Saints Day). a year via the Internet, sewed his own pimp costume--a zebra striped A packaging device that allows quick alignment of electronic devices on a printed circuit board. It is a small rubber strip with carbon bands running around it. It allows contact to be made from the pads on the board to the pads on the device by whichever bands happen to line up at both points. purple suit with black shirt and cane, hat and sunglasses sunglasses A tinted pair of glasses used to ↓ light arriving at the eye, which are labeled according to the amount of UV light blocked; nonprescription glasses are classified according to use and amount of UV radiation blocked Sunglasses . Weeks launched the line last year, and sold about 500, getting some press in USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. . This year, he sold about 500 before August was over. Actually, the prostitute costumes are relatively modest, more like the get-up of a flapper than a streetwalker street·walk·er n. A prostitute, especially one who solicits in the streets. street  walk . "We're not promoting sexual exploitation whatsoever," Weeks said. "Halloween is just a day of dressing up and having fun. It's nothing more than that for us."
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