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Dreamfield Holdings Announces New Subsidiary: Dreamfield Launches Helicopters Unlimited, Inc.


Entertainment Editors/Business Editors

MONMOUTH BEACH, N.J.--(BUSINESS WIRE)--April 30, 2003

Dreamfield Holdings (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
:DRMH) is proud to announce the completion and launch of operations for its newest subsidiary, Helicopters Unlimited, Incorporated.

Helicopters Unlimited is a Nevada company that provides short duration helicopter thrill rides at high traffic amusement and tourist venues in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and in foreign venues. Utilizing Robinson R44 Raven and Clipper clipper, type of sailing ship, designed for speed. Long and narrow, the clipper had the greatest beam aft of the center; the bow cleaved the waves; and the ship carried, besides topgallant and royal sails, skysails and moonrakers—a veritable cloud of sails.  Helicopters as the primary aircraft choice, the thrill rides will be of short duration, approximately 3 minutes, and have a low impulse purchase An impulse purchase is an unplanned or otherwise spontaneous purchase. One who tends to make such purchases is referred to as an impulse buyer.

Marketers and retailers tend to exploit these impulses which are tied to the basic need for instant gratification.
 price of $25. This is a significant value compared to other thrill events such as bungy jumping which can cost as much as three times the amount with a thrill duration of just a few seconds.

Ed Shelton, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Helicopters Unlimited, Inc. states, "Our business model has been validated at several test venues during 2001 and 2002. We had an impressive average "sell-through" rate of 3 percent for each venue's attendance. The helicopter thrill ride and souvenir sales resulted in an average of approximately $1 per venue guest in attendance. Gross profit margins Gross profit margin

Gross profit divided by sales, which is equal to each sales dollar left over after paying for the cost of goods sold.


gross profit margin

A measure calculated by dividing gross profit by net sales.
 for each tour venue proved to be in excess of 30 percent."

Helicopters Unlimited Inc. has identified nine venues representing a combined annual attendance of approximately 22 million visitors and are either in the process of being negotiated or have been contracted to provide concession sites for Helicopters Unlimited during the next several years.

"The most exiting part of our venture is the scalability of the business model. The success we achieve in one park can be replicated over and over again in innumerable venues," adds Shelton.

About Dreamfield Holdings

Dreamfield Holdings Inc., AKA (DHI DHI

see dairy herd improvement.
), is a New Jersey based holdings company. DHI has two main subsidiaries, Helicopters Unlimited Inc. and Dreamfield Entertainment. Dreamfield Entertainment is a startup company The creator of this article, or someone who has substantially contributed to it, may have a conflict of interest regarding its subject matter.
It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view.
 that will specialize in selling toys, games and collectible action figures. DHI will aggressively continue to search for new potential acquisitions based on the company's profitability, potential, and ability to compliment its subsidiaries.

About Helicopters Unlimited

Helicopters Unlimited, Inc., a fully owned subsidiary of DHI, specializes in the operation of helicopter "thrill ride" concessions in partnership with major area attractions and tourist destinations. Helicopters Unlimited Management has successfully demonstrated the viability of the business model in 2001 and 2002 at three New Jersey amusement venues. The team also brings with them excellent business relationships with suppliers, manufacturers and industry leaders. Management is in the process of finalizing several new venues for the 2003 season, as well as actively pursuing new venue development in which to further replicate the proven business model.

The Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995 provides a "safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" for forward-looking statements. Certain of the statements contained herein, which are not historical facts, are forward-looking statements with respect to events, the occurrence of which involve risks and uncertainties. These forward-looking statements may be impacted, either positively or negatively, by various factors. Information concerning potential factors that could affect the Company is detailed from time to time in the Company's reports filed with the Securities and Exchange Commission.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 30, 2003
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