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DreamWorks SKG chooses MotionAnalysis Corp. ExpertVision HiRES motion capture system for "Shrek".



SANTA ROSA Santa Rosa, city, Argentina
Santa Rosa, city (1991 pop. 80,629), capital of La Pampa prov., central Argentina. It is a modern city and road junction surrounded by a rich agricultural and cattle-raising area.
, Calif.--(BUSINESS WIRE)--March 24, 1997--

MotionAnalysis Corp. and DreamWorks SKG SKG Stichting Kwaliteit Gevelbouw (Dutch)
SKG Spielberg, Katzenberg,and Geffen (DreamWorks Studios)
SKG Thessaloniki, Greece - Thessaloniki (Airport Code)
SKG Smith and Kraus Global
 enter into joint

development for next generation of motion capture technology

MotionAnalysis Corp., the leading developer of motion capture systems, announced today that DreamWorks SKG has chosen MotionAnalysis ExpertVision HiRES(TM) system with the MotionAnalysis SmartTracker(TM) software as the exclusive motion capture system for its new full-length animated motion picture, "Shrek," and other slated projects. The agreement between DreamWorks SKG and MotionAnalysis will also include joint development of MOCAP-SOLVER(TM) software, a tool that will assist animators in applying motion capture to animated characters.

"Shrek," slated for release in 1999, will be a full-length 3-D computer-generated animated feature based on the children's book by William Steig William Steig (November 14, 1907 – October 3, 2003) was a prolific American cartoonist, sculptor and, later in life, an author of popular children's literature.

Steig was born in New York City to Polish-Jewish immigrants who encouraged his artistic leanings.
. DreamWorks SKG is using an ExpertVision HiRES FALCON(TM) 10 camera system to capture and apply realistic human movement to the characters. This system will take advantage of the SmartTracker, an advanced proprietary software pioneered by MotionAnalysis. The new software developed by MotionAnalysis will allow "Shrek" to be the first full-length computer-generated film to use motion capture as its primary tool for character animation Character animation is a specialized process of the animation process, concerning the animation of one or more characters featured in an animated work. It is usually as one aspect of a larger production, and often to complement voice acting. .

"To tell the story of 'Shrek,'we needed a motion capture system that would allow us to stretch the animation boundaries," said Bill Villarreal, co-head of technology for feature animation at DreamWorks SKG. "MotionAnalysis provided us with the advanced technology we need to break new ground in animation."

"When we started this project we knew we wanted to use an animation style that went beyond normal boundaries," said Rob Letterman Rob Letterman directed Shark Tale and Los, Gringos and worked on Shrek and Lake Placid. , producer of "Shrek." "We could not have taken on this project without the technology of ExpertVision HiRES and the SmartTracker, because it is the only system that will allow us to combine both live action and puppeteering motion capture."

ExpertVision HiRES is a full-body and 3-D face performance animation system for creating film and video effects See digital video effects. . Using up to 16 cameras and retro-reflective markers, which are strategically placed on actors, the ExpertVision HiRES system captures motion as 3-D video images, which are exported to animation software via proprietary plug-in modules (available for most popular animation packages). Because the information is based on real-world data, the resulting effect allows animators to portray movement of the animated characters more realistically.

"`Shrek' is an ideal project for ExpertVision HiRES and the SmartTracker," said Tom Whitaker, president of MotionAnalysis. "Our technology allows companies such as DreamWorks SKG to raise the quality of the final animation to levels never before achieved."

The system chosen by DreamWorks SKG will include a high-speed, 10 camera FALCON system. The FALCON, a proprietary camera built exclusively for motion capture by MotionAnalysis, was released late last year and has received much acclaim from the motion capture community. The FALCON allows for motion capture four times faster than with regular cameras and with twice the resolution. MotionAnalysis and DreamWorks SKG will work together throughout the production of "Shrek" on the MOCAP-SOLVER software module, a software tool that will help animators blend raw motion capture data with their virtual characters, providing a seamless solution.

Written by Ted Elliott Ted Elliott is an American screenwriter and labor leader. Along with his writing partner Terry Rossio, Elliott has written some of the most successful American films of the past 15 years, including Aladdin, Shrek and Pirates of the Caribbean.  and Terry Rossio, "Shrek" will be directed by Kelly Asbury and produced by John Williams This biographical article or section needs additional references for verification.
Please help [ to improve this article] by adding additional sources.
Unverifiable material about living persons must be removed immediately, especially if potentially libelous or harmful.
, Ron Tippe and John Garbett along with PropellerHead Design Inc.'s Jeffrey Abrams, Rob Letterman, Loren Soman soman, colorless liquid used as a nerve gas. It boils at 167°C;, evolving an odorless vapor. It is rapidly absorbed through the skin; death may result within 15 min of exposure. In nonfatal concentrations it is hazardous to the eyes.  and Andy Waisler. The voice talent lined up for "Shrek" includes actors Chris Farley Christopher Crosby Farley (February 15, 1964 – December 18, 1997) was an American actor and comedian.

He was a cast member at Chicago's Second City Theatre and achieved his greatest fame as a cast member on the American sketch comedy show Saturday Night Live.
, Janeane Garofalo Janeane Garofalo (born September 28 1964) is an American stand-up comedian, actress, political activist, writer and former co-host on Air America Radio's The Majority Report.  and Eddie Murphy Edward "Eddie" Regan Murphy (born April 3, 1961) is an Academy Award nominated, Golden Globe Award-winning American actor and comedian. He was a regular cast member on Saturday Night Live from 1980 to 1984, and has worked as a stand-up comedian. .

MotionAnalysis Corp. is the leading provider of motion capture performance animation systems used for 3-D character animation in film, television, Web-based interactive content, video games See video game console.  and location-based entertainment. MotionAnalysis customers include Warner Brothers Warner Brothers (b. Eichelbaums) movie executives; Harry (Morris) (1881–1958), born in Krasnashiltz, Poland; Albert (1884–1967), born in Baltimore, Md.; Samuel (1887–1927), born in Baltimore, Md. , Electronic Arts, and Sony Computer Entertainment Inc. MotionAnalysis data files are supported by all popular animation products, including Softimage, 3D Studio Max, LightWave and Alias through the use of proprietary plug-in modules. Products developed by the New Media Division of MotionAnalysis are bringing the world of animation to a new level of realism.

DreamWorks SKG was formed in October 1994 by its three principal partners -- Steven Spielberg, Jeffrey Katzenberg and David Geffen -- as a single company to produce live-action motion pictures; animated feature films and television programs; network, syndicated and cable television programming; records; books; toys; consumer products; and interactive entertainment. The company is a unique and original enterprise, conceived and designed from the point of view of the artists who work there, to encourage and nurture creative breakthroughs in every field of entertainment.

-0-

MotionAnalysis, ExpertVision HiRES, SmartTracker, MOCAP-SOLVER

and FALCON are registered trademarks of MotionAnalysis Corp.

Other product and company names herein may be trademarks of their

respective owners. -0-

NOTE TO EDITORS: If you are interested in viewing additional information on MotionAnalysis Corp., please visit the MotionAnalysis Web page at http://www.MotionAnalysis.com . Photo material is available upon request.

CONTACT: MotionAnalysis Corp.

Chris Mejia, Sales and Marketing Manager,

707/579-6500

707/526-0629 (FAX)

info@MotionAnalysis.com

Web: www.MotionAnalysis.com
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 24, 1997
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