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Dr. Rachel Mueller-Lust Joins Media Metrix to Lead U.S. Research; Media research executive also joins the prestigious Media Metrix Worldwide Research Council.



Business & High-Tech Editors

NEW YORK--(BUSINESS WIRE)--May 23, 2000

Media Metrix, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: MMXI MMXI Media Metrix ), the pioneer and leader in Internet and Digital Media measurement worldwide, today announced the appointment of Dr. Rachel Mueller-Lust as Vice President and Director of Research of its U.S. operations.

Mueller-Lust, a recognized authority in both television and experimental research, will lead the research charge in the U.S. and help advance the art of Internet audience measurement worldwide.

"Rachel is a superb addition to our team. We're delighted to bring this star researcher fully into the world of the Internet," said Steve Coffey, Executive Vice President and Vice Chairman, Media Metrix. "She is among the research industry's best and brings more than 15 years of commercial and academic research experience to lead one of our most important markets. With a proven record of building and motivating cross-geographic teams, she'll be a key player as we continue to advance the global standard in Internet and Digital Media measurement."

Mueller-Lust also will join the Media Metrix Worldwide Research Council as the company's U.S. representative. The Council, led by Coffey, is composed of the company's most senior researchers throughout the world, and is dedicated to advancing the art and science of Internet audience measurement and upholding the worldwide standard of quality, comprehensiveness, and reliability. Other members include Richard Windle in the United Kingdom and Thomas Pauschert in Germany, together covering Europe; and Jonathan Jephcott in Australia, covering the Pacific Rim Pacific Rim, term used to describe the nations bordering the Pacific Ocean and the island countries situated in it. In the post–World War II era, the Pacific Rim has become an increasingly important and interconnected economic region. .

Before joining Media Metrix, Mueller-Lust was Vice President, Methodology Research at Nielsen Media Research. During her nine-year tenure at the television-ratings firm, she developed numerous strategies for improving the core television audience measurement business. She also worked closely with the NSI See Network Solutions.

NSI - Network Solutions, Inc.
 (Nielsen Station Index) Policy Guidelines Committee, the Customer Alliance, the Media Research Council, the Advertising Research Foundation and other key organizations to develop practical solutions to complex audience research challenges.

Mueller-Lust began her research career in academia, earning her Ph.D. in cognitive psychology cognitive psychology, school of psychology that examines internal mental processes such as problem solving, memory, and language. It had its foundations in the Gestalt psychology of Max Wertheimer, Wolfgang Köhler, and Kurt Koffka, and in the work of Jean  and psycholinguistics psycholinguistics, the study of psychological states and mental activity associated with the use of language. An important focus of psycholinguistics is the largely unconscious application of grammatical rules that enable people to produce and comprehend intelligible , and a M.S. in experimental psychology, both from the University of Calif., Santa Cruz Santa Cruz, city, United States
Santa Cruz (săn`tə krz), city (1990 pop. 49,040), seat of Santa Cruz co., W Calif., on the north shore of Monterey Bay; inc. 1866.
. She served as a psychology instructor at the University of Calif., Santa Cruz, and as an assistant professor in Oberlin College's psychology department.

Mueller-Lust is a member of the American Psychological Society, American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.  and Advertising Research Foundation. She has been a featured speaker at numerous professional and academic conferences and associations, including the TVB TVB Television Bureau
TVB Ti Voglio Bene (Italian: I Love You)
TVB Television Bureau of Advertising
TVB Television Broadcasts Limited (Hong Kong)
TVB Top Vs.
, ESOMAR/ARF Worldwide Electronic and Broadcast Audience Research Symposia, the Psychonomic Society The Psychonomic Society is one of the primary societies for general scientific experimental psychology in the United States. Although open to all areas of experimental psychology, its members typically study areas related Cognitive Psychology, such as learning, memory, attention,  and the Western Psychological Association. She also has been published extensively on the topics of cognitive psychology and discourse.

Mueller-Lust will be based at Media Metrix' headquarters in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
.

About Media Metrix

Media Metrix, Inc., with over 750 clients, is the leader and pioneer in Internet and Digital Media measurement and the industry's source for the most comprehensive, reliable, and timely audience ratings, e-commerce, advertising and technology measurement services. Media Metrix' AdRelevance division, through its superior ad tracking technology, provides clients the most comprehensive data on where, when, how and how much Web marketers and their competition are advertising online.

Media Metrix has worldwide majority-owned operations through partnerships with media and market research leaders around the world. Media Metrix' European division, known as MMXI Europe, operates in France, Germany, Sweden and the United Kingdom. Media Metrix also operates in Australia, Canada, Japan, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies.  and the United States. The Company provides advertising agencies, media companies, e-commerce marketers, financial services and technology companies with the most comprehensive coverage of all digital media (including more than 21,000 Web sites and online properties). Media Metrix utilizes its patented, superior operating-system metering methodology to track Internet and Digital Media audience usage behavior in real-time - click-by-click, page-by-page, minute-by-minute. Media Metrix has a sample of more than 70,000 people under measurement worldwide, yielding monthly, weekly, and daily data collection and reporting. Please visit us at www.mediametrix.com for more information.
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Publication:Business Wire
Geographic Code:1USA
Date:May 23, 2000
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