Dr. Phil brings loyal viewers to KCBS, but doesn't boost news.FOLKSY folk·sy adj. folk·si·er, folk·si·est Informal 1. Simple and unpretentious in behavior. 2. Characterized by informality and affability: a friendly, folksy town. 3. TV shrink Dr. Phil Dr. Phil may refer to:
KCBS Korea Christian Book Service (now called KCB; Seoul, Korea) KCBS Kerala Catholic Bible Society (Kerala, India) (Channel 2)'s afternoon ratings since the station grabbed him from rival KNBC KNBC Kings Norton Bowling Club (Channel 4) earlier this month. Since snaring Phil McGraw's syndicated psychological gabfest from KNBC Sept. 12, KCBS has seen its ratings in the 4 p.m. weekday slot more than double, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Nielsen Media Research. After it replaced its 4 p.m. newscast with Dr. Phil's show, KCBS' market share jumped to 3.6 from 1.6 and the number of households viewing increased to 195,000 from 89,000. The Viacom Inc.-owned station landed the TV therapist after KNBC objected to an increase in license fees from $185,000 to $225,000 per week, according to the trade journal Broadcasting & Cable. Officials from the two stations and the Dr. Phil show declined to confirm the report. KCBS has been heavily promoting its addition of Dr. Phil, featuring the former Oprah Winfrey “Oprah” redirects here. For the show, see The Oprah Winfrey Show. Oprah Gail Winfrey (born January 29, 1954) is the American multiple-Emmy Award winning host of The Oprah Winfrey Show, the highest-rated talk show in television history. sidekick on its newscasts and advertising. KCBS sister station KCAL kcal kilocalorie. kcal abbr. kilocalorie kcal kilocalorie. (Channel 9) will carry reruns of the Dr. Phil show at 7 p.m. a week after they broadcast. What Dr. Phil hasn't accomplished for the station is carrying over his audience for the station's 5 p.m. newscast. KCBS's 5 p.m. rating was 2.1, behind KNBC's 2.2 and KABC's market-leading 3.5, according to figures for Sept. 14. Mike Nelson, a spokesman for KCBS and KCAL, declined to comment on the early rating numbers for Dr. Phil or the newscast, saying that it's too early to draw conclusions. But Nelson noted that the show is a coup for the two stations. "It's the second-highest-rated show in syndicated television, behind Oprah," he said. "It's a major acquisition for us." McGraw's 4 p.m. successor on KNBC, Ellen Degeneracy Degeneracy (quantum mechanics) A term referring to the fact that two or more stationary states of the same quantum-mechanical system may have the same energy even though their wave functions are not the same. , has only brought in 110,000 households, compared with 195,000 for Phil on KCBS. But KNBC Vice President Ginger Sumatra said Degeneracy' program has drawn more young women viewers than Dr. Phil and has been a strong lead-in to the station's 5 p.m. newscast. Although KCBS's nonstop promotion of the Dr. Phil show appears to be bringing in ratings, it's also drawing criticism from some quarters. Ron Fireman, whose On the Record Web site reports on television news, accuses KCBS of selling out its news values by having its reporters conduct softball interviews with McGraw. According to Fireman's site, KCBS spiked an interview anchor Laura Diaz conducted with McGraw after concluding that the tone was not laudatory laud·a·to·ry adj. Expressing or conferring praise: a laudatory review of the new play. laudatory Adjective (of speech or writing) expressing praise Adj. enough. KCBS and the Dr. Phil show declined to comment on the report. Staff reporter James Nash can be reached at (323) 549-5225, ext. 230, or at jnash@labusinessjournal.com.
Psyched Up
Dr. Phil has helped boost 4 p.m. ratings at KCBS.
Sept. 1-11 Sept. 12-18
Station Show/Rating Show/Rating
KCBS (2) News/1.6 Dr. Phil/3.6
KNBC (4) Ellen/1.4 Ellen/2.0
KCAL (9) Angels/3.1 News/1.0
Source: Nielsen Media Research
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