Dr. Edward Blair to Examine Effective Questionnaire Design at AMA Houston Best Practices Seminar August 26.HOUSTON -- Dr. Edward Blair, Professor and Chair of Marketing & Entrepreneurship in the Bauer College of Business The Bauer College of Business is an academic college at the University of Houston and is fully accredited by the AACSB International. It offers a full-fledged B.B.A., M.B.A., MS Accountancy, MS Finance, and the city’s only Ph.D. program in business administration. at the University of Houston, will address "Effective Questionnaire Design" August 26, from 8:00 to 10:00 a.m. CT. The first in the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. , Houston Chapter's Marketing Research Best Practices Series, "Effective Questionnaire Design" will provide insight into: --Asking the correct questions, the correct way; --Avoiding common (and costly) mistakes; and --Getting the most out of your questions. At the AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. School of Marketing Research, Dr. Edward Blair taught survey methods and sampling, and he has conducted questionnaire design workshops at the annual Advanced Research Techniques Forum (ARTF ARTF Afghanistan Reconstruction Trust Fund (World Bank) ARTF Almost Ready To Fly (RC planes & helicopters) ARTF Agricultural Reentry Task Force (EPA) ). In addition to chairing the Marketing & Entrepreneurship in the Bauer College of Business at University of Houston, Dr. Blair also serves on the U.S. Census Bureau Noun 1. Census Bureau - the bureau of the Commerce Department responsible for taking the census; provides demographic information and analyses about the population of the United States Bureau of the Census Advisory Committee. His research papers have appeared in such publications as the Journal of Marketing, Journal of Marketing Research, Journal of consumer Research, Public Opinion Quarterly.
WHAT: AMA Houston's Best Practices Series: Effective
Questionnaire Design
WHEN: Friday, August 26, 2005
TIME: 8:00 - 8:30 AM Registration and Networking
8:30 - 10:00 Presentation and Q&A
WHERE: Opinions Unlimited, 3 Riverway, Suite 250,
Houston, TX 77056
Park in the Visitors' Garage and parking will be
validated.
COST: Advance Registration:
AMA Members $25; AMA Non-members $45; Students $18.
At the door:
AMA Members $35; Non-Members $55
Advance reservations can be made online at www.amahouston.org. Walk-ins will not be assured seating. Please keep in mind that no shows will be billed for this event. You can register with a credit card at www.regonline.com/28837. Please RSVP (ReSerVation Protocol) A communications protocol that signals a router to reserve bandwidth for real time transmission. RSVP is designed to clear a path for audio and video traffic, eliminating annoying skips and hesitations. by noon, August 25, 2005. The Houston chapter of the American Marketing Association has over 700 members and is Houston's largest and oldest professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. organization. Please visit www.amahouston.org for meeting and membership information. |
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