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Dr. Avi Katz Named CEO of Equator Technologies.


Business Editors/High Tech Writers

CAMPBELL, Calif.--(BUSINESS WIRE)--April 11, 2000

Dr. Avi Dr. Avi is currently working on a few new musical projects which will hopefully be released in the coming months.

The "Doctor Avi Show" has been long since taken off the air due to old radio politics.
 Katz has joined Equator Technologies as Chief Executive Officer, it was announced today by Barry Schiffman, Chairman of the Board, and John Setel O'Donnell, President and Chief Technology Officer of the company.

In this position, Dr. Katz will oversee Equator's worldwide business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets , including strategic development, finance, operations, engineering, technology, sales, customer support and marketing, as the company leverages its technical achievements over the past years and brings its MAP (media accelerated processor) platform to market as the standard of choice for new generation, high speed digital media and imaging products.

Formed in 1996, Equator is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 whose investors include some of the world's leading technology companies.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Barry Schiffman, Chairman of Equator and President of JAFCO America Ventures, "We're delighted Avi has joined our world-class technology team. We have a great opportunity before us to commercialize our leading edge, fully programmable media processors, enabling our customers and partners to introduce a wide spectrum of digital media and imaging products, including set-top boxes, image processors, high definition televisions, digital televisions, video editors, and printers."

"Building on the excellent technical achievements of the Equator team over the last few years, I have full confidence that we will launch the company into a new commercial and business era. We will strive to position it as the leader in the digital media imaging arena, in order to add high value to our customers' and other shareholders' businesses. I appreciate the opportunity to work with Barry, John Barry, John, 1745–1803, U.S. naval officer in the American Revolution, b. Co. Wexford, Ireland. He went as a youth to Philadelphia, where he was a trader and a shipmaster.  and the entire Equator family,' said Dr. Katz.

"Avi has the right combination of technical, strategic and operational background to help us capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 our MAP platform and take Equator to its next stage of growth. We are very happy he has joined us," said John Setel O'Donnell, President and Chief Technology Officer of Equator.

For the past two years, Dr. Katz was Senior Vice President of Global Operations Global Operations is a first-person shooter computer game developed by Barking Dog Studios and published by both Crave Entertainment and Electronic Arts. It was released in March of 2002, following its public multiplayer beta version which contained only the Quebec map.  for ASTeX, a semiconductor equipment manufacturer headquartered in Woburn, MA.

Prior to that, he was Vice President of Strategic Business Development and Chief Technology Officer for Watkins Johnson and, from 1988 to 1995, was in Research and Development Management in the Lightwave Business Unit at AT&T Bell Laboratories.

Dr. Katz is a graduate of the Israeli Naval Academy, and holds a B.Sc. and Ph.D. in Semiconductors Materials from the Technion (Israel Institute of Technology). He and his family live in Palo Alto Palo Alto, city, California
Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries.
, CA.

About Equator Technologies:

Equator Technologies (www.equator.com) is the world's leader in programmable media processing platform technology for the rapid design and deployment of digital media and imaging products. The Equator Media Accelerated Processor platform sets a new world standard for cost-effective image computing, and is expected to change digital television (DTV (Digital TeleVision) Transmitting TV using digital signals. The major DTV standards are ATSC (North America), DVB (Europe) and ISDB (Japan). All three use MPEG-2 video compression and Dolby Digital audio compression. DVB and ISDB also include MPEG audio compression. ) product design and development from a hardware-centric to a software-centric approach. The company is headquartered in Campbell, CA, with offices throughout the world. Formed in 1996, Equator also develops and sells development tools, applications and systems software and reference designs.
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Publication:Business Wire
Date:Apr 11, 2000
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