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Downtown BID director faces hurdles. (People).


BRENDA Peters has one of the best commutes in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , even if her path is a bit messy at times.

Peters is new director of operations for the L.A. Fashion District in downtown Los Angeles Downtown Los Angeles is the central business district of Los Angeles, California, located close to the geographic center of the metropolitan area. The sprawling, multi-centered megacity is such that its downtown core is often considered just another district like Hollywood or , responsible for security and keeping the area clean. She replaces Joe German, who relocated to Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  for family reasons.

Peters and her husband have moved into a downtown loft so she can get to know the community for which she is responsible.

"I was in the area really early one morning and I could not believe the amount of trash on the street. I thought they hadn't cleaned up from the weekend, but it was just from that morning," Peters said.

The Fashion District Business Improvement District was created in 1996 by business owners seeking to revitalize re·vi·tal·ize  
tr.v. re·vi·tal·ized, re·vi·tal·iz·ing, re·vi·tal·iz·es
To impart new life or vigor to: plans to revitalize inner-city neighborhoods; tried to revitalize a flagging economy.
 the 82-block area. The district struggles with typical inner-city problems including crime, graffiti, illegal dumping and encampments.

Peters said she would build partnerships with police, social service organizations and city programs that handle illegal dumping. The district has added 200 stores in the last 18 months, so dealing with crime and litter is a top priority, she said.

As former director of operations for the Downtown Seattle Downtown is the central business district of Seattle, Washington. It is fairly compact compared to other city centers on the West Coast because of its geographical situation: hemmed in on the north and east by hills, on the west by Elliott Bay, and on the south by reclaimed land  Association Metropolitan Improvement District, Peters said it is crucial to know the ins and outs ins and outs  
pl.n.
1. The intricate details of a situation, decision, or process.

2. The windings of a road or path.
 of a neighborhood in order to clean it up.

"I knew I would have an hour and a half to three hour commute each day, and that would be time I wouldn't be able to work," she said. "So we moved into one of the lofts downtown, and I love walking to work and meeting everyone in the neighborhood."

Peters was selected for the job--which includes managing a budget of more than $2 million and a workforce of 50 maintenance and security employees--out of more than 250 applicants from across the country.

"If you were to go to Seattle and take a look at the changes made in the time Brenda has been there, there really is a notable difference," said Kent Smith, executive director of the L.A. Fashion District BID.

Peters has four children and 11 grandchildren GRANDCHILDREN, domestic relations. The children of one's children. Sometimes these may claim bequests given in a will to children, though in general they can make no such claim. 6 Co. 16. .
COPYRIGHT 2002 CBJ, L.P.
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Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Biography; Brenda Peters director of the Fashion Business Improvement District
Author:Gianulius, Koula
Publication:Los Angeles Business Journal
Geographic Code:1U9CA
Date:Dec 16, 2002
Words:356
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