Downtown Alliance kicks off holiday marketing campaign.The Alliance for Downtown New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of is set to launch a new marketing initiative to highlight Lower Manhattan's diverse retail and dining offerings and position the neighborhood as a premiere holiday destination. The Downtown Alliance's multiyear holiday marketing campaign, the product of a roundtable with representatives from the Lower Manhattan Lower Manhattan is the southernmost part of the island of Manhattan, the main island and center of business and government of the City of New York. Lower Manhattan is generally defined as the area delineated on the north by Chambers Street, on the west by the Hudson River (North retail community, will commence in mid-November. The effort targets Downtown New York residents, workers and travelers as well as the rest of the city and the surrounding metropolitan area. The initiative promotes Lower Manhattan's exciting roster of retailers and restaurants that offer affordable luxury and quality products at every price point. The Downtown Alliance's marketing plan includes a new brochure, "Downtown for the Holiday" and e-blast promotions, mailers and print advertisements in a variety of publications including. Advertising posters will be displayed at strategically selected bus shelters bus shelter bus n → abribus m bus shelter n → Wartehäuschen nt bus shelter n → pensilina ( throughout Lower Manhattan and in all 13 PATH stations and train lines. The Downtown Alliance will also link the promotion of its holiday shopping campaign with a variety of Lower Manhattan events, activities and venues, including the popular annual tree lighting ceremony at Zuccotti Park Zuccotti Park formerly known as Liberty Plaza Park is a 33,000 square foot park in Lower Manhattan in New York City, New York. It is located between Broadway and Church streets and Liberty and Cedar streets. and Seaport Ice, the brand-new outdoor rink at the South Street Seaport The South Street Seaport is a historic area in the New York City borough of Manhattan, located where Fulton Street meets the East River, and adjacent to the Financial District. The Seaport is usually considered a historical district, distinct from the neighboring Financial District. . One crucial element of the marketing campaign is creating a connection with present and prospective retail tenants, investors and developers to elevate el·e·vate tr.v. ele·vat·ed, ele·vat·ing, ele·vates 1. To move (something) to a higher place or position from a lower one; lift. 2. To increase the amplitude, intensity, or volume of. 3. the status of Lower Manhattan as a viable retail center. The Downtown Alliance is supplementing its strategy with a retail attraction component to encourage new tenancy and investment. |
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