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Downhill & slippery: CBS goes to the Olympics.


It's Saturday, February 26, 1994, and last night in Lillehammer Nancy Kerrigan got a silver medal, Tonya Harding did uh, something--and CBS (Cell Broadcast Service) See cell broadcast.  picked up a record 48.5 share of the viewing audience--which is, like, they wake you up and force you to watch the show. Ever since Nancy got whacked at the nationals, America had been in breath-bated expectation of the Showdown in Norway; and as, over the ensuing weeks, it became clear that everybody in Tonya's circle, except maybe Tonya herself and maybe her fourth-grade piano teacher, was in on the whacking, the anticipation was all-consuming. Come on: could any other story have shunted Michael Jackson into the slow lane of the information superhighway?

Don't worry; this isn't another Tonya-and-Nancy piece. It isn't even a piece about sports. I don't like sports. I leave the den when they start skating because I can't bear to see anybody fall on his or her butt. I never learned to swim, so for me Jaws is a they-go-in-the-water-they-get-what-they-deserve movie. Watching base- or any other kind of ball I find about as.exhilarating as reading the letters of William James, if that's not unfair to William James. Chess and straight pool; those are my sports, because with them, you can drink and smoke while you play the game.

This is, however, a piece about the idea of sport, which has obsessed ob·sess  
v. ob·sessed, ob·sess·ing, ob·sess·es

v.tr.
To preoccupy the mind of excessively.

v.intr.
 me for years, perhaps just because I am so metaphysically unathletic; and about how bad was the CBS coverage of the 1994 Olympics.

They cleaned up, of course. The network simply obliterated its competition during the games. Because the modern Olympics is, let's face it, a cash cow Cash Cow

1. One of the four categories (quadrants) in the BCG growth-share matrix that represents the division within a company that has a large market share within a mature industry.

2.
 of cosmic dimensions, as non-un-watchable as and only a little less overhyped than the Super Bowl or the Academy Awards. Nancy/Tonya aside, once every four years Americans get all dewy-eyed about things like luge luge (lzh), a type of small sled on which one or two persons, lying face up, slide feet first down snowy hillsides or down steeply banked, curving, iced chutes similar to those used in , which is basically you lie on your back on a cafeteria tray and slide down a mountain of ice. And what about the two-man luge? An intrinsic evil, as far as I can make out.

But why this quadrennial quad·ren·ni·al  
adj.
1. Happening once in four years.

2. Lasting for four years.



quad·renni·al n.
 passion about events that, othertimes, don't even make prime time on the cable channels? Blame it on Karl Marx. It was the cold war that made the games. The reasoning was, though nobody made it explicit, that since we couldn't really nuke the Evil Empire we could sure whup whup  
v. Chiefly Southern U.S.
Variant of whip.



[Scots, variant of whip.]
 them pesky Commies on the slopes, on the ice, wherever. And now the Berlin Wall is down, the Evil Empire. has decayed back into a tossed salad of internecine in·ter·nec·ine  
adj.
1. Of or relating to struggle within a nation, organization, or group.

2. Mutually destructive; ruinous or fatal to both sides.

3. Characterized by bloodshed or carnage.
, medieval hatreds, and the song is over: but the malady malady /mal·a·dy/ (-ah-de) disease.

mal·a·dy
n.
A disease, disorder, or ailment.



malady

a disease or illness.
 lingers on.

And you can whiff the profit-motive like garlic in a Pizza Hut. Ask the truly sublime Kati Wilt if, when she skated for the GDR GDR

See Global Depositary Receipt (GDR).
 in 1988, she wasn't thinking about the perks that would come with a gold medal. Ask any of the top contenders if, as they practice, visions of Wheaties boxes don't dance in their heads. Sister Harding deserves some kind of medal for saying, long before the Nancywhacking, that she wanted the gold because it meant Big Bucks. Honesty can be bracing.

The claim of the modern Olympics, with its billion-dollar panoply pan·o·ply  
n. pl. pan·o·plies
1. A splendid or striking array: a panoply of colorful flags. See Synonyms at display.

2.
 of advertising and endorsement deals, to be a selfless and idealistic international competition is, if such a thing can be, a charming and rather sweet hypocrisy: sort of like your always-snockered maiden aunt who insists that she only occasionally takes a sherry before dinner. This year, though, things tipped over the edge: badly. On the next-to-last day of coverage, CBS Sports President Neal Pilson, talking about the first, Thursday night skateoff between you-know-who and youknow-who, announced: "I don't think if we sat down to try to script an Olympics we would have done much better....I think this is as good as any fiction could be." Exactly. Alas.

What distinguishes a game from a fiction is that you can't make a game turn out the way you want it to. And that' s very important. Both games and fictions, of course, are artificial versions of that sloppy monster, Life: they're ordered contests or quests we impose upon the stuff of just living, day-to-day. And I think, as a species, we need them both, and need them desperately.

But they don't mix. I assume that our hairier and harried ancestors played games (rock, scissors scissors

Cutting instrument or tool consisting of a pair of opposed metal blades that meet and cut when the handles at their ends are brought together. Modern scissors are of two types: the more usual pivoted blades have a rivet or screw connection between the cutting ends
, and paper, maybe) before they told stories (the guy who killed the saber-toothed tiger saber-toothed tiger

wild cat that died out about 12,000 years ago. [Ecology: Hammond, 290]

See : Extinction
, probably). Because the game is, psychically, at the midpoint mid·point  
n.
1. Mathematics The point of a line segment or curvilinear arc that divides it into two parts of the same length.

2. A position midway between two extremes.
 between the monster Life and the benevolent angel Fiction (or myth or story or what you will). Like fiction, it is controlled, with rules and closure. Like life, it is chancy chanc·y  
adj. chanc·i·er, chanc·i·est
1. Uncertain as to outcome; risky; hazardous.

2. Random; haphazard.

3. Scots Lucky; propitious.
 and, in the words of the philosopher Yogi Berra, not over till it's over. Chess or mudwrestling, makes no nevermind: the game catches both the sense of order that life misses and the sense of the unforeseen that fiction lacks. When Homer and Virgil took so much time to describe the funeral games of fallen warriors, they were in fact, as aboriginal storytellers, nodding toward the one, crucial transitional stage between the chaos of being and the certainties of myth.

And now listen again to brother Pilson on the Olympics: "I think this is as good as any fiction could be."

What CBS did was orchestrate the games. We were all treated to lengthy segments on what skier' s or luger's or bobsledder' s mother or brother or kitten had recently passed away. We were shown, at length, Connie Chung, who is to journalism what Lawrence Welk is to jazz, asking intrusive and insulting questions of Tonya Harding. We were given, in short, the Olympics, which at least used to pretend to be a sporting event, as a miniseries.

Do we have the right to examine not just the performance, but the background, the parentage PARENTAGE. Kindred. Vide 2 Bouv. Inst. n. 1955; Branch; Line. , the internal lives of the contenders--or isn't that detritus detritus /de·tri·tus/ (de-tri´tus) particulate matter produced by or remaining after the wearing away or disintegration of a substance or tissue.

de·tri·tus
n. pl.
 better left for "Geraldo" and "Oprah"? Neal Pilson, apparently, thinks it's all just groovy: as good as any fiction could be, hey?

One thing I've tried to do in these columns is argue for how TV can be good. But in this case, I think this was really bad. CBS turned what could have been a neutral event into a tenday freakshow. They trivialized the efforts of a lot of earnest, self-possessed young men and women by making their struggles "as good as any fiction could be." And in Tonya Harding' s last skate, that nightmare, it-is-to-slit-your-throat concatenation of disasters, as she was hyperventilating and weeping and panic-strickenly trymg to find a fight-size lace backstage, the CBS cameras were firmly, unrelentingly, and unremittingly focused on her agony. I don' t care if she did know about the Nancy whacking: nobody deserves that.
COPYRIGHT 1994 Commonweal Foundation
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1994, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:1994 Winter Olympics
Author:McConnell, Frank
Publication:Commonweal
Date:Mar 25, 1994
Words:1130
Previous Article:The Snapper.
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