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Down2Night Launches Nightlife Platform in 20+ Cities.


Website Declares War on the 'Usual Night'

SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  & SEATTLE -- Down2Night, Inc. has announced the launch of its nightlife destination platform, www.down2night.com, in over 20 major cities in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and Canada including New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Chicago, San Francisco, and Toronto.

Down2Night's website launch ushers in a new era of all-in-one functionality in collaborative, interactive nightlife planning. Down2Night's innovative online platform allows users to easily search for nightlife events and venues in their respective cities based on a variety of categorical filters (music, vibe, crowd, area, etc.) and then easily invite friends via email or mobile text message (SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.

(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server.
).

"This system was born by necessity from our own experiences," explains Down2Night's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Geoffrey Nuval. "When Friday night rolled around, we still didn't know where to go and who was going. By default, we'd end up going to the same old places and meet the same old people.

"But nights out are too precious to waste on regularity. Down2Night.com encourages people to try new venues that match their tastes. Ultimately, d2n's goal is to shake up the stagnant patterns of a city's nightlife behavior. Carpe noctum, baby!"

Subscribed users, which the Company refers to as 'nightlifers', can access a host of features on their 'nightlife profile'. A representation of each user's nightlife personality, the profile allows users to track and discuss events they attended, post up pictures, and reconnect with fellow nightlifers. For the private party planner, Down2Night can list a user's own spot as a venue/event available only to their respective d2n friends.

Finally, users undecided about their plans in the thick of the night can check out Down2Night's signature "Nightlife Heatmap" (down2night.com/heatmap). A real-time graphic representation of where the nightlifers are gathered, the d2n Nightlife Heatmap ensures there's a crowd - or lack thereof, depending on your tastes - wherever you go.

The Company plans to roll out a stream of additional innovative features in the following weeks and will go national with the website in a couple of months.

About Down2Night, Inc.

Down2Night.com is a destination website that provides multiple tools (search, invite, profiles, heatmap) to help users solve that all important question: "What are we doing tonight?" Cities currently on the d2n platform include: New York, San Francisco, Los Angeles, Chicago, Boston, Seattle, Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , Miami, Atlanta, Toronto, Vancouver, Houston, Washington, DC, Honolulu, Philadelphia, Phoenix, Portland, San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , San Jose, Austin, and Denver. The Company plans to roll out additional cities every week and will build towards a national system. For more information, visit http://Down2Night.com.
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1CANA
Date:Jun 26, 2007
Words:427
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