Dow launches decorative special-effects resins. (Keeping up with Materials).Dow Plastics, Midland, Mich., has come out with the Effections line of eight decorative effects available in various engineering resins for uses in consumer electronics, appliances, and other consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and . Available in a rainbow of hues and colors, Effections special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. can be used with several of Dow's Emerge PC/ABS PC/ABS Polycarbonate/Acrylonitrile Butadiene Styrene and polycarbonate A category of plastic materials used to make a myriad of products, including CDs and CD-ROMs. resins, Magnum ABS, and Calibre polycarbonate. Effections compounds come in metallics, glitters, fluorescents, translucents, color-shifting hues, marble, pastels, and more. Instead of tying the new effects to standard colors and resins, these effects are customized for each application. "Some of the problems designers commonly run into when using special effects-such as flowline sensitivity and degradation of physical properties-result from applying stock color solutions without considering the application," says Scott Collick, global color manager for engineering plastics. Effections visual effects are available not only as precolored formulations, but also as color concentrates. Effections products include the following: * Mystic--varied amounts of light transmission create a frosty frost·y adj. frost·i·er, frost·i·est 1. Producing or characterized by frost; freezing. See Synonyms at cold. 2. Covered with or as if with frost. 3. Silvery white; hoary. 4. to smoky appearance ranging from transparent to opaque, in hues from neutral to chromatic chromatic /chro·mat·ic/ (kro-mat´ik) 1. pertaining to color; stainable with dyes. 2. pertaining to chromatin. chro·mat·ic adj. 1. Relating to color or colors. . * Hollywood--a glittery effect that can be transparent or opaque. * Vogue--a satin look with subtle color variations and a pearl-like gleam. * Vegas--"turbo-charged," attention-grabbing colors. * Hercules-- mimics marble or stone. * Metro--brushed or cast-metal finishes in gold, silver, copper, and other tones. * Frenic--a novel effect that shifts between two translucent colors when illuminated at different angles. * Blossom--soft chromatic hues for a "fresh, youthful appearance." Dow plans to launch additional offerings in 2003. Tel: (800) 441-4369, www.dowep.com. |
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