Dow Jones Reuters Business Interactive Is Now Factiva New Name Rebrands the "Information-You-Need, When-You-Need-It" Company.NEW YORK--(BUSINESS WIRE)-- Nov. 8, 1999 - Factiva (fact-tee-vuh). It's the new name for Dow Jones Dow Jones the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202] See : Finance Reuters Reuters British cooperative news agency. Founded in 1851 by Paul Julius Reuter, it was initially concerned with commercial news but began to serve a growing newspaper clientele after the London Morning Advertiser subscribed in 1858. Business Interactive - a name that certainly rolls off the tongue easier than the old one, while immediately conveying the essence of the six-month-old company's business. And that's part of the point of the announcement made today, changing the name of Dow Jones Reuters Business Interactive to Factiva. Because when you're a new company with global customers demanding information at Internet speed, you can't let the length of your name slow them down. "Our nearly one million subscribers worldwide want quick access to relevant and factual global news and business information," said Factiva President and Chief Executive Officer Tim Andrews. "Our new name will become synonymous with synonymous with adjective equivalent to, the same as, identical to, similar to, identified with, equal to, tantamount to, interchangeable with, one and the same as fast, accurate and indispensable information." In underscoring this theme during concurrent employee meetings in both London and Princeton unveiling the Factiva name, both Andrews and Factiva Vice President and Director of Marketing Michele Lally made the following points: - Factiva is a new company, embracing and understanding the new economy. Business information is all we do, and we are passionate about it. We are fast-moving, flexible and service-oriented, keeping pace at Internet speed. - Factiva delivers the facts. Accurate information. Reliable information. Information customers can trust. - Factiva technology helps customers find the information relevant to them. Personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. information. Quickly and easily. Locally and globally. - Factiva applies the best of our Dow Jones and Reuters heritage. That means we have the journalistic jour·nal·is·tic adj. Of, relating to, or characteristic of journalism or journalists. jour  nal·is resources to provide accurate business information from around the world, combined with thousands of leading sources. - Factiva can deliver a competitive advantage. We provide information solutions that empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems customers to make inspiring business decisions. Factiva Facts - Exclusive access to reporting from more than 4,000 Reuters and Dow Jones journalists around the world, including The Wall Street Journal and its international editions - Historical perspective from more than 7,000 publications - Indispensable Internet-based technology Refers to the communications infrastructure of the Internet, which is based on the IP protocol. IP is part of the TCP/IP protocol suite. It may also refer to voice over IP (VoIP), which uses the Internet to make telephone calls. See VoIP, IP and TCP/IP. - Software allowing personalized delivery of information to meet customer needs - Employees in 30 countries inspiring a can-do culture - Customer service second to none The Launch To assist with the rebranding effort, Factiva turned to global consultancy Interbrand to collaborate on staff and customer research, and to develop the brand name, brand position and corporate identity. Research included focus groups with both current and prospective customers as well as interviews with internal staff at all levels. "In addition to their concerns of being overwhelmed o·ver·whelm tr.v. o·ver·whelmed, o·ver·whelm·ing, o·ver·whelms 1. To surge over and submerge; engulf: waves overwhelming the rocky shoreline. 2. a. with information, current and prospective customers of the company said they value services that have depth and breadth of information - both globally and locally - and that provide search features to locate the facts relevant to their decision-making," said Andrews. "Current customers told us they valued the reliability of the information and the speed of searches compared to free Internet searches, as well as the reputation and integrity of the parent companies." The global rebranding effort is being rolled out via employee meetings at Factiva's Princeton and London offices, with similar meetings scheduled at Factiva offices around the world. Leading up to the announcement were a series of "teaser teaser an animal used to sexually tease but not to impregnate the members of the opposite sex. Usually males and they may be surgically prepared to ensure that they cannot mate or are not fertile. " mailings to all employees worldwide. The rebranding effort also kicks off the relaunch Relaunch can refer to several things:
About Factiva Factiva (www.factiva.com) offers one of the world's largest collections of essential news and business information. Through its products, Dow Jones Interactive and Reuters Business Briefing, Factiva provides professionals in corporations around the world with critical global news and related in-depth business information that offers insight and perspective. Factiva Logo The identity creates an icon for the brand that we hope will come to mean business information worldwide. It focuses on the semiotics semiotics or semiology, discipline deriving from the American logician C. S. Peirce and the French linguist Ferdinand de Saussure. It has come to mean generally the study of any cultural product (e.g., a text) as a formal system of signs. of the letter "i." The circle of the "i" reflects all possibilities, and the downstroke represents fact. This icon reflects the nature of the product to the market which is encapsulated encapsulated Localized Oncology adjective Confined to a specific area, surrounded by a thin layer of fibrous tissue; encapsulation generally refers to a tumor confined to a specific area, surrounded by a capsule. See Islet encapsulation. in the brand statement "Inspiring Business Decisions." Editors: The new Factiva logo can be downloaded at www.factiva.com |
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