Dow Jones Reports Increased November 2005 Advertising Volume at the Wall Street Journal.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Dow Jones Dow Jones the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202] See : Finance & Company (NYSE NYSE See: New York Stock Exchange : DJ) today reported November November: see month. advertising volume for its leading print publications. Advertising linage lin·age also line·age n. 1. The number of lines of printed or written material. 2. Payment for written work at a specified amount per line. linage Noun 1. at The Wall Street Journal, including Weekend Edition increased 8.7% in November due to increases in classified and general advertising, partially offset by decreases in financial and technology advertising. In the classified advertising category at the Journal, November linage increased 34.3% due to an increase in real estate and other classified advertising. Linage in the Journal's general advertising category increased 15.2% primarily due to gains in insurance, industrial equipment, industrial development, travel and professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. advertising, partially offset by declines in pharmaceutical and auto advertising. The Journal's financial advertising declined 17.0% due to weak wholesale and retail advertising, partially offset by a gain in tombstone Tombstone, city (1990 pop. 1,220), Cochise co., SE Ariz.; inc. 1881. With its pleasant climate and legendary past, Tombstone is a well-known tourist attraction. The city became a national historic landmark in 1962. advertising. Linage in the Journal's technology advertising category declined 8.2% due to decreases in hardware, communications and software advertising, partially offset by increases in office products, consumer electronics and other technology advertising. Year-to-date Year-to-date (YTD) The period beginning at the start of the calendar year up to the current date. linage at the Journal including Weekend Edition was down 2.1%. At Barron's, total national advertising pages decreased 29.8% in November (down 12.3% per issue) due to an decrease in general and financial advertising partially offset by an increase in technology advertising. Internationally, The Wall Street Journal Europe's linage increased 41.0% and The Wall Street Journal Asia's linage increased 16.6% in November. Increases in general, technology and classified advertising drove November's increase in advertising for both Europe Europe (y  r`əp), 6th largest continent, c.4,000,000 sq mi (10,360,000 sq km) including adjacent islands (1992 est. pop. 512,000,000). and Asia.
At Ottaway Newspapers, advertising linage decreased 3.0% in November due to declines in auto classified and non-daily advertising, partially offset by a gain in real estate classified and retail advertising. Dow Jones & Company (NYSE: DJ; dowjones.com) publishes The Wall Street Journal and its international and online editions, Barron's and the Far Eastern Economic Review, Dow Jones Newswires Dow Jones Newswires is the real-time financial news organization owned by Dow Jones. Founded in 1882, its primary competitors are Bloomberg L.P. and Reuters. The company reports more than 420,000 subscribers -- including brokers, traders, analysts and fund managers -- as of July , Dow Jones Indexes, MarketWatch and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters Reuters British cooperative news agency. Founded in 1851 by Paul Julius Reuter, it was initially concerned with commercial news but began to serve a growing newspaper clientele after the London Morning Advertiser subscribed in 1858. Group of Factiva and with Hearst of SmartMoney. Dow Jones also provides news content to CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence) CNBC Consumer News and Business Channel CNBC Congress of National Black Churches, Inc. and radio stations in the U.S. Dow Jones & Company 2005 Advertising Linage Percentage Increases (Decreases) from 2004
November Year to date
----------------- ----------------
Actual Per Issue Actual Per Issue
------ --------- ------ ---------
THE WALL STREET JOURNAL
General 15.2 (1.5)
Technology (8.2) (10.1)
Financial (17.0) (14.3)
Classified & Other 34.3 12.0
Total Advertising Linage (1) 8.7 N/A (2.1) N/A
THE WALL STREET JOURNAL EUROPE (2) 41.0 41.0 (0.6) (0.6)
THE WALL STREET JOURNAL ASIA (3) 16.6 16.6 2.3 2.8
OTTAWAY NEWSPAPERS, INC.
(excludes preprints)
Daily (1.9) (1.4)
Non-Daily (7.4) (6.5)
Total (3.0) (2.4)
BARRON'S
Nat'l Advertising Pages (29.8) (12.3) (12.7) (12.7)
2005 2004 2005 2004
Number of Issues:
THE WALL STREET JOURNAL 25 21 244 233
THE WALL STREET JOURNAL EUROPE 22 22 234 234
THE ASIAN WALL STREET JOURNAL 22 22 234 235
BARRON'S 4 5 48 48
(1) Includes advertising from the Weekend Edition launched September
17, 2005. Per issue data has been excluded as Weekend Edition and
Monday thru Friday results make year over year comparisons not
meaningful.
(2) Excludes barter advertising. Effective with the October 17, 2005
launch, compact lines were converted to broadsheet linage
equivalents for year over year comparison purposes.
(3) Excludes barter and regional advertising. Effective with the
October 17, 2005 launch, compact lines were converted to
broadsheet linage equivalents for year over year comparison
purposes.
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