Dow Jones Reports April 2003 Advertising Volume.Business Editors NEW YORK--(BUSINESS WIRE)--May 13, 2003 Dow Jones Dow Jones the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202] See : Finance & Company (NYSE NYSE See: New York Stock Exchange : DJ) today reported April 2003 advertising volumes for its leading print publications. Advertising linage lin·age also line·age n. 1. The number of lines of printed or written material. 2. Payment for written work at a specified amount per line. linage Noun 1. , or volume, at The Wall Street Journal declined 14.4%, with year-to-date total linage down 11.9%. Excluding the April 9, 2002 launch of "Today's Journal," April 2003 linage declined 7.6% as the Iraq war Iraq War: see under Persian Gulf Wars. Iraq War or Second Persian Gulf War Brief conflict in 2003 between Iraq and a combined force of troops largely from the U.S. and Great Britain; and a subsequent U.S. , SARS fears and continued weakness in financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. advertising depressed April results. General ad linage at the Journal declined 24.7% in April 2003 mainly because of war-related decreases in travel and other consumer advertising and reduced advertising by public utilities. Technology linage was up 4.0% in April, because of increases in advertising for personal computers, computer hardware and communications partially offset by declines in B2B e-commerce (Business to Business Electronic-COMMERCE) Refers to one business selling to another business via the Web. See e-commerce. and computer software advertising. Financial advertising declined 30.9% in April primarily from continued weakness in retail investment advisory and tombstone Tombstone, city (1990 pop. 1,220), Cochise co., SE Ariz.; inc. 1881. With its pleasant climate and legendary past, Tombstone is a well-known tourist attraction. The city became a national historic landmark in 1962. advertising. This was partially offset by increased retail and wholesale bank advertising. Classified/Other linage increased 14.2% in April, primarily from continued strong real estate and other advertising. At Barron's, national advertising pages per issue decreased 34.3% in April on weaker financial advertising. Year-to-date linage at Barron's declined 27.3% on a per issue basis. The Wall Street Journal Europe's per issue linage decreased 22.8% in April, with year-to-date total linage up 8.3%. The Asian Wall Street Journal's per issue linage decreased 13.3% in April and year-to-date total linage decreased 1.0%. Weakness in many of the larger general, technology and financial advertising categories, exacerbated by SARS fears and the Iraq war, were the primary factors for both the European and Asian Journals' advertising declines in April. Ottaway Newspapers' same property advertising linage was down 0.9% because of a decline in classified advertising, partially offset by increases in display advertising and at non-daily publications. Year-to-date total linage at Ottaway Newspapers' decreased 0.2%. Dow Jones & Company (NYSE: DJ; dowjones.com) publishes The Wall Street Journal and its international and online editions, Barron's and the Far Eastern Economic Review, Dow Jones Newswires Dow Jones Newswires is the real-time financial news organization owned by Dow Jones. Founded in 1882, its primary competitors are Bloomberg L.P. and Reuters. The company reports more than 420,000 subscribers -- including brokers, traders, analysts and fund managers -- as of July , Dow Jones Indexes, and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters Group of Factiva, with Hearst of SmartMoney and with NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. of CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence) CNBC Consumer News and Business Channel CNBC Congress of National Black Churches, Inc. television operations in Asia and Europe. Dow Jones also provides news content to CNBC and radio stations in the U.S. Information Relating To relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc Forward-Looking Statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. : This press release cites certain factors and circumstances CIRCUMSTANCES, evidence. The particulars which accompany a fact. 2. The facts proved are either possible or impossible, ordinary and probable, or extraordinary and improbable, recent or ancient; they may have happened near us, or afar off; they are public or that have impacted the company's advertising results. The absence of these factors and circumstances does not guarantee an improvement in future advertising results and certain risks and uncertainties could cause actual future results to continue to suffer, including the cyclical cyclical Of or relating to a variable, such as housing starts, car sales, or the price of a certain stock, that is subject to regular or irregular up-and-down movements. nature of the company's business and the strong negative impact of economic downturns on advertising revenues; the severe weaknesses in the current technology and financial advertising markets; uncertainties about the extent and timing of any recovery in the economy; risks about the extent to which the company's advertising revenues will benefit from improvements in the economy; and such other risk factors as may be included from time to time in the company's reports filed with the Securities and Exchange Commission.
Dow Jones & Company 2003 Advertising Linage Percentage Increases
(Decreases) from 2002
April Year-To-Date
Actual Per Actual Per
Issue Issue
--------- --------- -------- -------
THE WALL STREET JOURNAL
General (24.7) (5.9)
Technology 4.0 (20.9)
Financial (30.9) (35.8)
Classified & Other 14.2 15.0
Total (14.4) (14.4) (11.9) (11.9)
THE WALL STREET JOURNAL EUROPE
(1) (26.5) (22.8) 8.3 8.3
THE ASIAN WALL STREET JOURNAL
(2) (17.2) (13.3) (1.0) (1.0)
OTTAWAY NEWSPAPERS, INC. (3)
(excludes preprints)
Daily (2.1) (0.9)
Non-Daily 5.9 3.9
Total (0.9) (0.2)
BARRON'S
Nat'l Advertising Pages (47.5) (34.3) (27.3) (27.3)
2003 2002 2003 2002
Number of Issues:
THE WALL STREET JOURNAL 22 22 84 84
THE WALL STREET JOURNAL EUROPE 20 21 83 83
THE ASIAN WALL STREET JOURNAL 21 22 82 82
BARRON'S 4 5 17 17
(1) Excludes barter advertising
(2) Excludes barter and regional advertising
(3) Excludes acquisitions and divestitures in the last 12 months
|
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion