Dow Jones Launches Integrated Solutions Group to Meet Client Needs and Drive Incremental Revenue.

NEW YORK -- Company is Expanding Successful Efforts, Deploying a Full Range of Premium Properties to Meet Clients' Marketing Objectives

Dow Jones & Company (NYSE: DJ), publisher of the world's most vital business and financial news and information, today announced the launch of Dow Jones Integrated Solutions (DJIS).

In forming this new group, Dow Jones, which started offering integrated solutions in June 2003, is responding to increasing market interest in differentiated cross-media marketing programs. The mission of DJIS will be to satisfy customer needs for intelligent, integrated marketing solutions and generate incremental business for Dow Jones and its affiliates.

DJIS will develop customized, idea-driven programs that meet individual client's marketing objectives. Integrated programs will leverage the full range of Dow Jones premier properties, including The Wall Street Journal and its global editions, Barron's, SmartMoney magazine, The Wall Street Journal Online at WSJ.com, The Wall Street Journal Radio Network, CNBC and others. It also may include advertising in print, online and broadcast formats, as well as custom marketing elements such as research, database marketing, events and custom publishing.

Clients who purchase integrated marketing programs comprising three or more Dow Jones or affiliate publications--and spend incremental marketing dollars--will receive a "growth reward" on this incremental spending.

Richard F. Zannino, executive vice president and chief operating officer of Dow Jones, will help oversee and support this new initiative, and Dow Jones will commit additional people and financial resources to this effort.

Commenting on the launch, Mr. Zannino said, "Dow Jones' powerful brands have earned leading reputations for quality, integrity and credibility. These brands attract uniquely loyal and highly engaged audiences with unmatched demographics, influence and spending power."

Mr. Zannino continued, "Dow Jones Integrated Solutions will make it easier to bring these assets, and more, to bear for the benefit of clients looking to tap into these unique attributes to get the highest return on their advertising investment."

The DJIS team will be headed by Matt Goldberg, who was recently named executive director of this new group. Mr. Goldberg and his team will work closely with Dow Jones' Integrated Solutions Council--comprising sales and marketing leaders from across the Company--and coordinate the efforts of individual sales and marketing teams at each publication in identifying qualifying accounts and developing, selling and executing integrated marketing programs. Mr. Goldberg will report to Scott Schulman, senior vice president, sales and marketing, at The Wall Street Journal, the Company's flagship publication and cornerstone of most integrated marketing solutions.

Mr. Schulman understands well the breadth of Dow Jones products, having led previously The Wall Street Journal Online at WSJ.com and The Wall Street Journal Radio Network, and having worked with SmartMoney before assuming his current responsibilities. Mr. Schulman continues to report to Karen Elliott House, publisher of The Wall Street Journal and senior vice president of Dow Jones.

During the past year, Dow Jones has executed successful integrated marketing programs for a number of clients, including: CIGNA Corporation (NYSE: CI), Deutsche Bank, AT&T (NYSE: T) and Exelon (NYSE: EXC).

"CIGNA was extremely pleased with the results of the campaign," said Ed Faruolo, vice president, marketing, brand strategy & integration for CIGNA. "Dow Jones has proven that it has the ability to develop customized solutions to reach key business decision-makers and enlightened consumers. We will continue to leverage the strengths of Dow Jones' media brands and innovative marketing support to grow CIGNA's brand."

"Dow Jones developed an ideal solution for the Exelon client, seeking an efficient way to target investors," said Scott Franks, chairman, Tierney Communications. "By bringing together premier print media brands--The Wall Street Journal and Barron's--with radio, online and targeted events, Dow Jones created a custom platform and a powerful context for engaging the investment community and opinion leaders with Exelon's message."

Greg Siano, EVP, director of media services of Tierney added, "And the media partnership helped us leverage a communications program with a limited budget into a customized solution that went beyond the traditional media buy."

For more information about Dow Jones Integrated Solutions, go to http://dowjones-is.com/ or contact Mr. Goldberg at 212-597-5611 or [e-mail].

About Dow Jones

In addition to The Wall Street Journal and its international and online editions, Dow Jones & Company (NYSE: DJ; www.dowjones.com) publishes Barron's and the Far Eastern Economic Review, Dow Jones Newswires, Dow Jones Indexes and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters Group of Factiva, with Hearst of SmartMoney and with NBC Universal of the CNBC television operations in Asia and Europe. Dow Jones also provides news content to CNBC and radio stations in the U.S.