Dow Jones Integrated Solutions Expands Its Sales Team to Handle Additional Market Demand.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Matthew Ellsworth and Andrea Beecher Provide Additional Unique Sales Perspectives, as well as Knowledge and Experience in Integrated Marketing Dow Jones Dow Jones the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202] See : Finance Integrated Solutions (DJIS), a group within Dow Jones & Company (NYSE NYSE See: New York Stock Exchange :DJ) that offers customized integrated marketing solutions, today announced that it has expanded it sales team with the recent appointments of Matthew Ellsworth, 30, as sales development director, and Andrea Beecher, 37, as sales director. Both will report to Matthew Goldberg, executive director, DJIS. In his new role, Mr. Ellsworth will lead the sales development effort for DJIS, supporting sell-through for the DJIS team by crafting customized cross-platform programs that meet clients' marketing objectives and generate incremental revenue for Dow Jones. Prior to joining Dow Jones, Mr. Ellsworth held a variety of marketing positions at The Wall Street Journal. Most recently, he was Associate Business Development Director at Time Inc.'s Business 2.0 magazine, where he was responsible for developing category insights and implementing strategic marketing programs to drive advertising revenue. Mr. Ellsworth earned a bachelor's degree from Northwestern University Northwestern University, mainly at Evanston, Ill.; coeducational; chartered 1851, opened 1855 by Methodists. In 1873 it absorbed Evanston College for Ladies. , Evanston Ill. Ms. Beecher will be driving the sales effort for DJIS, working with cross-Dow Jones sales teams to develop, sell and renew integrated programs. She will focus on developing go-to-market sales strategies that result in new business and manage the integrated sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. , both internally and externally. Previously, Ms. Beecher held sales and marketing positions at In Style, Vogue and Glamour magazines. Most recently, she was advertising promotion director for The New York Times, where she was responsible for creating integrated marketing programs and promotions for the New York Times and its Group Advantage Buy. Ms. Beecher earned a bachelor's degree from the University of Delaware [3] The student body at the University of Delaware is largely an undergraduate population. Delaware students have a great deal of access to work and internship opportunities. . "With their unique sales perspectives and combined knowledge and experience in integrated marketing, Matt and Andrea will be valuable additions to the team," Mr. Goldberg said. "Together, they have a long track record of success developing innovative cross-media programs, which will be integral to ensuring that our clients achieve their goals." For more information about Dow Jones Integrated Solutions, go to http://dowjones-is.com/, or contact Mr. Goldberg at 212-597-5611 or matthew.goldberg@dowjones.com. About Dow Jones & Company In addition to The Wall Street Journal and its international and online editions, Dow Jones & Company (NYSE: DJ; www.dowjones.com) publishes Barron's and the Far Eastern Economic Review, Dow Jones Newswires Dow Jones Newswires is the real-time financial news organization owned by Dow Jones. Founded in 1882, its primary competitors are Bloomberg L.P. and Reuters. The company reports more than 420,000 subscribers -- including brokers, traders, analysts and fund managers -- as of July , Dow Jones Indexes and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters Group of Factiva, with Hearst of SmartMoney and with NBC Universal NBC Universal is a media and entertainment company formed in May 2004 by the combination of General Electric's NBC with Vivendi Universal Entertainment (part of the French Media Group, Vivendi SA). GE owns 80% of NBC Universal with the remaining 20% owned by Vivendi SA. of the CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence) CNBC Consumer News and Business Channel CNBC Congress of National Black Churches, Inc. television operations in Asia and Europe. Dow Jones also provides news content to CNBC and radio stations in the U.S. |
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