Dow Jones Integrated Solutions Appoints Mary Gallatin as Program Development Director.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Dow Jones Dow Jones the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202] See : Finance Integrated Solutions (DJIS), a group within Dow Jones & Company (NYSE NYSE See: New York Stock Exchange : DJ) that offers customized integrated marketing solutions, today announced the appointment of Mary Gallatin, 46, as program development director. The new position reflects the DJIS commitment to deliver flawless program execution and maximum return on investment for the growing base of clients interested in integrated solutions from Dow Jones. Ms. Gallatin's primary responsibilities will be to lead the execution phase of each DJIS integrated program, as well as translate ideas sold into successful media programs. Ms. Gallatin also will be responsible for the renewal of cross-media campaigns, generating incremental revenue for Dow Jones. She will report to Matt Goldberg, executive director, DJIS. Ms. Gallatin brings to this position more than 15 years of advertising agency and client-side marketing experience, with insights into media planning, account management and brand strategy for a number of top-tier business-to-business and business-to-consumer accounts. She also has created and managed custom integrated programs utilizing all platforms and extensions: print, online, television, radio, outdoor, events, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , direct response and retail. Before assuming her current role, Ms. Gallatin worked at Time, Inc., where she was the promotions director for Real Simple magazine, leading the client and project management of its high-profile program, Get Organized America. She also partnered with the sales team to sell-in customized programs to The Container Store, Mercury, L'Oreal, Washington Mutual “WaMu” redirects here. For the Washington, DC radio station, see WAMU. Washington Mutual (or WaMu; NYSE: WM) is the United States' largest savings and loan association. , Campbell's and FedEx, among others. "We are excited to be adding someone of Mary's high caliber to our group," Mr. Goldberg said. "She brings an agency, client and publishing perspective, as well as extensive experience managing cross-media programs that meet or exceed client objectives. Mary will be a strong asset to the DJIS team." Ms. Gallatin received a bachelor's degree in political science from the University of Pennsylvania (body, education) University of Pennsylvania - The home of ENIAC and Machiavelli. http://upenn.edu/. Address: Philadelphia, PA, USA. , and an M.B.A. from New York University's Stern School of Business. For more information about DJIS, go to http://dowjones-is.com/, or contact Mr. Goldberg at 212-597-5611 or matthew.goldberg@dowjones.com. About Dow Jones & Company In addition to The Wall Street Journal and its international and online editions, Dow Jones & Company (NYSE: DJ; www.dowjones.com) publishes Barron's and the Far Eastern Economic Review, Dow Jones Newswires Dow Jones Newswires is the real-time financial news organization owned by Dow Jones. Founded in 1882, its primary competitors are Bloomberg L.P. and Reuters. The company reports more than 420,000 subscribers -- including brokers, traders, analysts and fund managers -- as of July , Dow Jones Indexes, MarketWatch, and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters Group of Factiva, with Hearst of SmartMoney and with NBC Universal of the CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence) CNBC Consumer News and Business Channel CNBC Congress of National Black Churches, Inc. television operations in Asia and Europe. Dow Jones also provides news content to CNBC and operates The Wall Street Journal Radio Network in the U.S. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion