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Dow Jones Announces 1999 Advertising Rates for the Wall Street Journal.


NEW YORK--(BUSINESS WIRE)--Sept. 22, 1998--Dow Jones & Company announced 1999 advertising rates for The Wall Street Journal.

The new rates, which take effect Jan. 4, 1999, reflect an increase of 4.2% for national advertising.

Advertising rates for the Eastern, Western and Central editions will also rise by 4.2%.

Rates for the 18 U.S. advertising regions and six regional Wall Street Journals will also increase by 4.2%. The regional Journals cover Texas, Florida, New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. , California, the Southeast and, beginning Oct. 7, the Northwest.

Rates for four-color advertising in the National Edition will rise 3.3%.

Advertising rates for The Wall Street Journal Europe and The Asian Wall Street Journal will be announced later this year.

In addition to The Wall Street Journal and its international and Interactive editions, Dow Jones Dow Jones

the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202]

See : Finance
 & Company (NYSE NYSE

See: New York Stock Exchange
: DJ) publishes Barron's and SmartMoney magazines and other periodicals, Dow Jones Newswires Dow Jones Newswires is the real-time financial news organization owned by Dow Jones. Founded in 1882, its primary competitors are Bloomberg L.P. and Reuters. The company reports more than 420,000 subscribers -- including brokers, traders, analysts and fund managers -- as of July , Dow Jones Indexes, Dow Jones Interactive and the Ottaway group of community newspapers. Dow Jones is co-owner of the CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence)
CNBC Consumer News and Business Channel
CNBC Congress of National Black Churches, Inc.
 television operations in Asia and Europe, and also provides news content to CNBC in the U.S.
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 22, 1998
Words:186
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