Dow Jones & Company Reports October 2004 Advertising Volume.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Dow Jones Dow Jones the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202] See : Finance & Company (NYSE NYSE See: New York Stock Exchange : DJ) today reported October advertising volumes for its leading print publications. Advertising linage lin·age also line·age n. 1. The number of lines of printed or written material. 2. Payment for written work at a specified amount per line. linage Noun 1. at The Wall Street Journal's U.S. edition decreased 12.7% in October (4.3% on a per issue basis with two fewer publishing days in October 2004 compared to October 2003). In the general advertising category at the Journal, October linage decreased 11.5% mainly due to declines in travel, professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. , auto, office products, insurance and media advertising, partially offset by increases in luxury goods, pharmaceutical and industrial advertising. In the Journal's technology category, linage decreased 36.5% in October due to declines in computer software, communications, computer hardware and personal computer advertising. The Journal's financial advertising decreased 7.7% in October as a result of weakness in retail and wholesale advertising, partially offset by a gain in tombstone Tombstone, city (1990 pop. 1,220), Cochise co., SE Ariz.; inc. 1881. With its pleasant climate and legendary past, Tombstone is a well-known tourist attraction. The city became a national historic landmark in 1962. advertising. Classified/Other linage increased 3.2% on gains in real estate advertising. Year-to-date Year-to-date (YTD) The period beginning at the start of the calendar year up to the current date. linage at the Journal was down 0.7% (0.2% per issue). At Barron's, total national advertising pages increased 10.1% in October (10.1% per issue) because of gains in financial and auto advertising. Year-to-date pages were up 11.9%. Internationally, The Wall Street Journal Europe's linage decreased 29.6% (22.9% per issue) in October, with year-to-date linage down 3.7%. The Asian Wall Street Journal's linage declined 22.3% (14.9% per issue), with year-to-date linage down 6.1% (5.7% per issue). Decreases in technology, general and financial advertising drove October's decrease in advertising for both the European European emanating from or pertaining to Europe. European bat lyssavirus see lyssavirus. European beech tree fagussylvaticus. European blastomycosis see cryptococcosis. and Asian Journals. At Ottaway Newspapers, advertising linage rose 4.4% on increases in classified and retail display advertising. Year-to-date same property advertising linage at Ottaway was up 4.9% over the prior year. Dow Jones & Company (NYSE: DJ; dowjones.com) publishes The Wall Street Journal and its international and online editions, Barron's and the Far Eastern Economic Review, Dow Jones Newswires Dow Jones Newswires is the real-time financial news organization owned by Dow Jones. Founded in 1882, its primary competitors are Bloomberg L.P. and Reuters. The company reports more than 420,000 subscribers -- including brokers, traders, analysts and fund managers -- as of July , Dow Jones Indexes, and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters Group of Factiva, with Hearst of SmartMoney and with NBC Universal NBC Universal is a media and entertainment company formed in May 2004 by the combination of General Electric's NBC with Vivendi Universal Entertainment (part of the French Media Group, Vivendi SA). GE owns 80% of NBC Universal with the remaining 20% owned by Vivendi SA. of CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence) CNBC Consumer News and Business Channel CNBC Congress of National Black Churches, Inc. television operations in Asia and Europe. Dow Jones also provides news content to CNBC and radio stations in the U.S.
Dow Jones & Company 2004 Advertising Linage Percentage Increases
October Year to date
Per Per
Actual Issue Actual Issue
-------- -------- ------- --------
THE WALL STREET JOURNAL
General (11.5) 1.0
Technology (36.5) (24.8)
Financial (7.7) 10.6
Classified & Other 3.2 9.0
Total (12.7) (4.3) (0.7) (0.2)
THE WALL STREET JOURNAL EUROPE (1) (29.6) (22.9) (3.7) (3.7)
THE ASIAN WALL STREET JOURNAL (2) (22.3) (14.9) (6.1) (5.7)
OTTAWAY NEWSPAPERS, INC. (3)
(excludes preprints)
Daily 4.6 3.2
Non-Daily 3.8 12.4
Total 4.4 4.9
BARRON'S
Nat'l Advertising Pages 10.1 10.1 11.9 11.9
2004 2003 2004 2003
Number of Issues:
THE WALL STREET JOURNAL 21 23 212 213
THE WALL STREET JOURNAL EUROPE 21 23 212 212
THE ASIAN WALL STREET JOURNAL 21 23 213 214
BARRON'S 4 4 43 43
(1) Excludes barter advertising
(2) Excludes barter and regional advertising
(3) Excludes acquisitions and divestitures from the current and prior
year periods
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