Dow Jones & Company Reports November 2004 Advertising Volume.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Dow Jones Dow Jones the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202] See : Finance & Company (NYSE NYSE See: New York Stock Exchange : DJ) today reported November advertising volumes for its leading print publications. Advertising linage lin·age also line·age n. 1. The number of lines of printed or written material. 2. Payment for written work at a specified amount per line. linage Noun 1. at The Wall Street Journal's U.S. edition increased 10.2% in November (down 0.3% on a per issue basis with two extra publishing days in November 2004 compared to November 2003). In the general advertising category at the Journal, November linage increased 20.6% due to strong increases in consumer advertising categories including auto, luxury goods and pharmaceutical as well as B-2-B professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. advertising. The Journal's financial advertising increased 10.9% due to increases in each major sub-category: tombstone Tombstone, city (1990 pop. 1,220), Cochise co., SE Ariz.; inc. 1881. With its pleasant climate and legendary past, Tombstone is a well-known tourist attraction. The city became a national historic landmark in 1962. , retail and wholesale. Classified/Other linage increased 8.8% on gains in real estate advertising. These across the board gains were partially offset by a decline in the Journal's technology category, where linage decreased 10.5% due to softness in B2B e-commerce (Business to Business Electronic-COMMERCE) Refers to one business selling to another business via the Web. See e-commerce. , software and communications advertising, which was partially offset by increased advertising for hardware and personal computers. Year-to-date Year-to-date (YTD) The period beginning at the start of the calendar year up to the current date. , total linage at the Journal was up 0.3% (down 0.1% per issue). At Barron's, total national advertising pages increased 45.0% in November (16.0% per issue) on gains in financial and auto advertising. Year-to-date pages at Barron's were up 14.9% (12.5% per issue) over the prior year's comparable period. Internationally, The Wall Street Journal Europe's linage increased 14.3% (3.9% per issue) in November, with year-to-date linage down 2.2% (3.0% per issue). The Asian Wall Street Journal's linage increased 29.8% (18.0% per issue), with year-to-date linage down 3.1% (3.5% per issue). Two additional publishing days along with an increase in general advertising drove November's increase in advertising for both the European and Asian Journals. At Ottaway Newspapers, advertising linage declined 3.5% primarily due to there being one less Sunday in November 2004 compared to November 2003. Year-to-date same property advertising linage at Ottaway was up 4.0% over the prior year. Dow Jones & Company (NYSE: DJ; dowjones.com) publishes The Wall Street Journal and its international and online editions, Barron's and the Far Eastern Economic Review, Dow Jones Newswires Dow Jones Newswires is the real-time financial news organization owned by Dow Jones. Founded in 1882, its primary competitors are Bloomberg L.P. and Reuters. The company reports more than 420,000 subscribers -- including brokers, traders, analysts and fund managers -- as of July , Dow Jones Indexes, and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters Group of Factiva, with Hearst of SmartMoney and with NBC Universal NBC Universal is a media and entertainment company formed in May 2004 by the combination of General Electric's NBC with Vivendi Universal Entertainment (part of the French Media Group, Vivendi SA). GE owns 80% of NBC Universal with the remaining 20% owned by Vivendi SA. of CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence) CNBC Consumer News and Business Channel CNBC Congress of National Black Churches, Inc. television operations in Asia and Europe. Dow Jones also provides news content to CNBC and radio stations in the U.S.
Dow Jones & Company 2004 Advertising Linage Percentage Increases
(Decreases) from 2003
November Year to date
Actual Per Actual Per
Issue Issue
------ ----- ------ -----
THE WALL STREET JOURNAL
General 20.6 2.8
Technology (10.5) (23.5)
Financial 10.9 10.7
Classified & Other 8.8 9.0
Total 10.2 (0.3) 0.3 (0.1)
THE WALL STREET JOURNAL EUROPE (1) 14.3 3.9 (2.2) (3.0)
THE ASIAN WALL STREET JOURNAL (2) 29.8 18.0 (3.1) (3.5)
OTTAWAY NEWSPAPERS, INC. (3)
(excludes preprints)
Daily (3.0) 2.6
Non-Daily (5.9) 10.5
Total (3.5) 4.0
BARRON'S
Nat'l Advertising Pages 45.0 16.0 14.9 12.5
2004 2003 2004 2003
Number of Issues:
THE WALL STREET JOURNAL 21 19 233 232
THE WALL STREET JOURNAL EUROPE 22 20 234 232
THE ASIAN WALL STREET JOURNAL 22 20 235 234
BARRON'S 5 4 48 47
(1) Excludes barter advertising
(2) Excludes barter and regional advertising
(3) Excludes acquisitions and divestitures from the current and
prior year periods
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