Dow Jones & Company Reports May 2005 Advertising Volume.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Dow Jones Dow Jones the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202] See : Finance & Company (NYSE NYSE See: New York Stock Exchange : DJ) today reported May advertising volume for its leading print publications. Advertising linage lin·age also line·age n. 1. The number of lines of printed or written material. 2. Payment for written work at a specified amount per line. linage Noun 1. at The Wall Street Journal declined 2.6% in May (down 7.3% on a per issue basis), with year-to-date Year-to-date (YTD) The period beginning at the start of the calendar year up to the current date. linage down 6.2%. In the general advertising category at the Journal, May linage was up 4.2%. Increases in industrial equipment, auto and credit card advertising were partially offset by declines in professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. , aviation and pharmaceutical advertising. The Journal's financial advertising linage declined 2.4% due to a decline in retail advertising, partially offset by a gain in tombstone Tombstone, city (1990 pop. 1,220), Cochise co., SE Ariz.; inc. 1881. With its pleasant climate and legendary past, Tombstone is a well-known tourist attraction. The city became a national historic landmark in 1962. advertising. Linage in the Journal's technology category decreased 28.8% due to softness in communications, hardware and software advertising, partially offset by increased advertising for personal computers and consumer electronics. Classified/Other advertising linage increased 3.2%. At Barron's, total national advertising pages decreased 6.9% in May due to a decline in general advertising. Internationally, The Wall Street Journal Europe's linage increased 12.1% in May (up 6.5% per issue), due to increase in financial, technology, general and classified advertising. The Asian Wall Street Journal's linage increased 4.6% (down 0.2% per issue) due to increases in technology, financial and classified advertising. At Ottaway Newspapers, advertising linage decreased 1.5% in May due to decreases in classified auto and non-daily advertising, partially offset by gains in retail, national and classified real estate advertising. Dow Jones & Company (NYSE: DJ; dowjones.com) publishes The Wall Street Journal and its international and online editions, Barron's and the Far Eastern Economic Review, Dow Jones Newswires Dow Jones Newswires is the real-time financial news organization owned by Dow Jones. Founded in 1882, its primary competitors are Bloomberg L.P. and Reuters. The company reports more than 420,000 subscribers -- including brokers, traders, analysts and fund managers -- as of July , Dow Jones Indexes, MarketWatch and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters Group of Factiva, with Hearst of SmartMoney and with NBC Universal NBC Universal is a media and entertainment company formed in May 2004 by the combination of General Electric's NBC with Vivendi Universal Entertainment (part of the French Media Group, Vivendi SA). GE owns 80% of NBC Universal with the remaining 20% owned by Vivendi SA. of CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence) CNBC Consumer News and Business Channel CNBC Congress of National Black Churches, Inc. television operations in Asia and Europe. Dow Jones also provides news content to CNBC and radio stations in the U.S.
Dow Jones & Company 2005 Advertising Linage Percentage Increases
(Decreases) from 2004
May Year to date
Actual Per Issue Actual Per Issue
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THE WALL STREET JOURNAL
General 4.2 1.9
Technology (28.8) (19.5)
Financial (2.4) (21.4)
Classified & Other 3.2 3.5
Total Advertising Linage (2.6) (7.3) (6.2) (6.2)
THE WALL STREET JOURNAL EUROPE (1) 12.1 6.5 (12.1) (12.1)
THE ASIAN WALL STREET JOURNAL (2) 4.6 (0.2) (2.7) (1.7)
OTTAWAY NEWSPAPERS, INC.
(excludes preprints)
Daily (0.9) (0.4)
Non-Daily (4.4) (6.5)
Total (1.5) (1.6)
BARRON'S
Nat'l Advertising Pages (6.9) (6.9) (11.8) (11.8)
2005 2004 2005 2004
Number of Issues:
THE WALL STREET JOURNAL 21 20 105 105
THE WALL STREET JOURNAL EUROPE 20 19 103 103
THE ASIAN WALL STREET JOURNAL 22 21 103 104
BARRON'S 5 5 22 22
(1) Excludes barter advertising
(2) Excludes barter and regional advertising
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