Dow Jones & Company Reports July 2003 Advertising Volume.Business Editors NEW YORK--(BUSINESS WIRE)--Aug. 13, 2003 Dow Jones Dow Jones the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202] See : Finance & Company (NYSE NYSE See: New York Stock Exchange : DJ) today reported July advertising volumes for its leading print publications. Advertising linage lin·age also line·age n. 1. The number of lines of printed or written material. 2. Payment for written work at a specified amount per line. linage Noun 1. , or volume, at The Wall Street Journal's U.S. edition, declined 4.4%, with year-to-date Year-to-date (YTD) The period beginning at the start of the calendar year up to the current date. linage down 8.8%. In the general ad category at the Journal, linage declined 1.2% in July 2003 mainly because of decreases in apparel and public utility advertising, which were mostly offset by increases in auto and travel advertising. In the Journal's technology category, linage was down 15.7% in July, as decreases in personal computer and B2B e-commerce (Business to Business Electronic-COMMERCE) Refers to one business selling to another business via the Web. See e-commerce. advertising were only partially offset by increased computer software and hardware advertising. The Journal's financial category advertising declined 14.2% in July as a result of weakness in tombstone Tombstone, city (1990 pop. 1,220), Cochise co., SE Ariz.; inc. 1881. With its pleasant climate and legendary past, Tombstone is a well-known tourist attraction. The city became a national historic landmark in 1962. and retail financial advertising which was partially offset by increased wholesale financial advertising. Classified/Other linage increased again in July, up 10.4%, primarily from continued strong real estate advertising and other advertising. At Barron's, national advertising pages decreased 9.1% per issue in July on weaker financial advertising. Year-to-date linage at Barron's declined 21.3% on a per issue basis. The Wall Street Journal Europe's linage increased 8.7% in July, with year-to-date total linage up 12.1%. Increases in technology and travel advertising were partially offset by declines in other general and financial advertising in the month of July. The Asian Wall Street Journal's linage increased 25.1% in July and year-to-date total linage increased 2.5%. Increases in general, technology and financial advertising contributed to the positive results in the month of July. Business in both Europe and Asia is being driven by the Journal's global advertising rate program. Ottaway Newspapers' same property advertising linage was up 0.6% due to increases in classified advertising and at non-daily publications. Year-to-date total linage at Ottaway Newspapers was down 1.0% on a same property basis. Dow Jones & Company (NYSE: DJ; dowjones.com) publishes The Wall Street Journal and its international and online editions, Barron's and the Far Eastern Economic Review, Dow Jones Newswires Dow Jones Newswires is the real-time financial news organization owned by Dow Jones. Founded in 1882, its primary competitors are Bloomberg L.P. and Reuters. The company reports more than 420,000 subscribers -- including brokers, traders, analysts and fund managers -- as of July , Dow Jones Indexes, and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters Group of Factiva, with Hearst of SmartMoney and with NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. of CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence) CNBC Consumer News and Business Channel CNBC Congress of National Black Churches, Inc. television operations in Asia and Europe. Dow Jones also provides news content to CNBC and radio stations in the U.S. Information Relating To relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc Forward-Looking Statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. : This press release cites certain factors and circumstances CIRCUMSTANCES, evidence. The particulars which accompany a fact. 2. The facts proved are either possible or impossible, ordinary and probable, or extraordinary and improbable, recent or ancient; they may have happened near us, or afar off; they are public or that have impacted the company's advertising results. The absence of these factors and circumstances does not guarantee an improvement in future advertising results and certain risks and uncertainties could cause actual future results to continue to suffer, including the cyclical cyclical Of or relating to a variable, such as housing starts, car sales, or the price of a certain stock, that is subject to regular or irregular up-and-down movements. nature of the company's business and the strong negative impact of economic downturns on advertising revenues; the severe weaknesses in the current technology and financial advertising markets; uncertainties about the extent and timing of any recovery in the economy; risks about the extent to which the company's advertising revenues will benefit from improvements in the economy; and such other risk factors as may be included from time to time in the company's reports filed with the Securities and Exchange Commission
Dow Jones & Company 2003 Advertising Linage
Percentage Increases (Decreases) from 2002
July Year-To-Date
Per Per
Actual Issue Actual Issue
------ ----- ----- -----
THE WALL STREET JOURNAL
General (1.2) (6.7)
Technology (15.7) (15.7)
Financial (14.2) (25.6)
Classified & Other 10.4 12.8
Total (4.4) (4.4) (8.8) (8.8)
THE WALL STREET JOURNAL EUROPE (1) 8.7 8.7 12.1 12.1
THE ASIAN WALL STREET JOURNAL (2) 25.1 25.1 2.5 2.5
OTTAWAY NEWSPAPERS, INC. (3)
(excludes preprints)
Daily (0.5) (1.6)
Non-Daily 6.4 2.2
Total 0.6 (1.0)
BARRON'S
Nat'l Advertising Pages (27.3) (9.1) (21.3) (21.3)
2003 2002 2003 2002
Number of Issues:
THE WALL STREET JOURNAL 22 22 148 148
THE WALL STREET JOURNAL EUROPE 23 23 146 146
THE ASIAN WALL STREET JOURNAL 23 23 148 148
BARRON'S 4 5 30 30
(1) Excludes barter advertising
(2) Excludes barter and regional advertising
(3) Excludes acquisitions and divestitures in the last 12 months
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