Dow Jones & Company Reports February 2005 Advertising Volume.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Dow Jones Dow Jones the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202] See : Finance & Company (NYSE NYSE See: New York Stock Exchange :DJ) today reported February advertising volume for its leading print publications. Advertising linage lin·age also line·age n. 1. The number of lines of printed or written material. 2. Payment for written work at a specified amount per line. linage Noun 1. at The Wall Street Journal declined 8.2% in February. In the general advertising category at the Journal, February linage increased 4.2% due to increased B-2-B professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. and industrial equipment advertising as well as increased consumer pharmaceuticals, healthcare and luxury goods advertising. Partially offsetting these gains were declines in B-2-B insurance advertising and consumer auto and travel advertising. The Journal's financial advertising linage decreased 21.3% due to decreases in wholesale, tombstone Tombstone, city (1990 pop. 1,220), Cochise co., SE Ariz.; inc. 1881. With its pleasant climate and legendary past, Tombstone is a well-known tourist attraction. The city became a national historic landmark in 1962. and retail advertising. Linage in the Journal's technology category decreased 30.7% due to softness in hardware, B2B e-commerce (Business to Business Electronic-COMMERCE) Refers to one business selling to another business via the Web. See e-commerce. and software advertising, partially offset by increased advertising for personal computers and communications. Classified/Other advertising linage increased 1.5% due to gains in real estate advertising. At Barron's, total national advertising pages decreased 7.5% in February due to declines in technology and general advertising. Internationally, The Wall Street Journal Europe's linage decreased 22.9% in February, due to declines in financial, classified and technology advertising partially offset by a gain in general advertising. The Asian Wall Street Journal's linage decreased 8.6% (up 1.5% per issue) due to two fewer publishing days along with declines in financial and classified advertising partially offset by a gain in technology advertising. At Ottaway Newspapers, advertising linage declined 3.6% in February due to declines in classified auto, display and non-daily advertising, partially offset by gains in real estate and other classified advertising. Dow Jones & Company (NYSE:DJ; dowjones.com) publishes The Wall Street Journal and its international and online editions, Barron's and the Far Eastern Economic Review, Dow Jones Newswires Dow Jones Newswires is the real-time financial news organization owned by Dow Jones. Founded in 1882, its primary competitors are Bloomberg L.P. and Reuters. The company reports more than 420,000 subscribers -- including brokers, traders, analysts and fund managers -- as of July , Dow Jones Indexes, MarketWatch and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters Reuters British cooperative news agency. Founded in 1851 by Paul Julius Reuter, it was initially concerned with commercial news but began to serve a growing newspaper clientele after the London Morning Advertiser subscribed in 1858. Group of Factiva, with Hearst of SmartMoney and with NBC Universal NBC Universal is a media and entertainment company formed in May 2004 by the combination of General Electric's NBC with Vivendi Universal Entertainment (part of the French Media Group, Vivendi SA). GE owns 80% of NBC Universal with the remaining 20% owned by Vivendi SA. of CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence) CNBC Consumer News and Business Channel CNBC Congress of National Black Churches, Inc. television operations in Asia and Europe. Dow Jones also provides news content to CNBC and radio stations in the U.S.
Dow Jones & Company 2005 Advertising Linage Percentage Increases
(Decreases) from 2004
February Year to date
Per Per
Actual Issue Actual Issue
------- ------- ------- -------
THE WALL STREET JOURNAL
General 4.2 4.3
Technology (30.7) (25.1)
Financial (21.3) (18.4)
Classified & Other 1.5 (0.1)
Total Advertising Linage (8.2) (8.2) (6.7) (6.7)
THE WALL STREET JOURNAL EUROPE (1) (22.9) (22.9) (12.8) (12.8)
THE ASIAN WALL STREET JOURNAL (2) (8.6) 1.5 2.6 2.6
OTTAWAY NEWSPAPERS, INC.
(excludes preprints)
Daily (3.8) (1.8)
Non-Daily (3.0) (7.4)
Total (3.6) (2.9)
BARRON'S
Nat'l Advertising Pages (7.5) (7.5) 7.6 (4.4)
2005 2004 2005 2004
Number of Issues:
THE WALL STREET JOURNAL 19 19 40 40
THE WALL STREET JOURNAL EUROPE 20 20 41 41
THE ASIAN WALL STREET JOURNAL 18 20 39 39
BARRON'S 4 4 9 8
(1) Excludes barter advertising
(2) Excludes barter and regional advertising
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