Dow Jones & Company Reports April 2005 Advertising Volume.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Dow Jones Dow Jones the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202] See : Finance & Company (NYSE NYSE See: New York Stock Exchange : DJ) today reported April advertising volume for its leading print publications. Advertising linage lin·age also line·age n. 1. The number of lines of printed or written material. 2. Payment for written work at a specified amount per line. linage Noun 1. at The Wall Street Journal declined 4.6% in April (down 0.1% on a per issue basis), with year-to-date Year-to-date (YTD) The period beginning at the start of the calendar year up to the current date. linage down 7.1% (down 6.0% per issue). In the general advertising category at the Journal, April linage was flat. Increases in professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. , industrial equipment, media and luxury goods advertising were offset by declines in travel, public utilities, healthcare, aviation, insurance and auto advertising. The Journal's financial advertising linage declined 27.3% due to decreases in wholesale, retail and tombstone Tombstone, city (1990 pop. 1,220), Cochise co., SE Ariz.; inc. 1881. With its pleasant climate and legendary past, Tombstone is a well-known tourist attraction. The city became a national historic landmark in 1962. advertising. Linage in the Journal's technology category decreased 7.4% due to softness in hardware, consumer electronics and communications advertising, partially offset by increased advertising for personal computers and office products. Classified/Other advertising linage increased 8.4% due to gains in real estate advertising. At Barron's, total national advertising pages decreased 14.4% in April due to declines in technology and general advertising. Internationally, The Wall Street Journal Europe's linage decreased 8.8% in April (down 13.2% per issue), due to declines in financial and technology advertising partially offset by a gain in general advertising. The Asian Wall Street Journal's linage increased 5.2% due to increases in general advertising partially offset by a decline in financial advertising. At Ottaway Newspapers, advertising linage increase 0.9% in April due to increases in classified real estate, help wanted "Help wanted" is a request commonly made by an employer in search of an employee. It may also refer to:
Dow Jones & Company (NYSE: DJ; dowjones.com) publishes The Wall Street Journal and its international and online editions, Barron's and the Far Eastern Economic Review, Dow Jones Newswires Dow Jones Newswires is the real-time financial news organization owned by Dow Jones. Founded in 1882, its primary competitors are Bloomberg L.P. and Reuters. The company reports more than 420,000 subscribers -- including brokers, traders, analysts and fund managers -- as of July , Dow Jones Indexes, MarketWatch and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters Group of Factiva, with Hearst of SmartMoney and with NBC Universal NBC Universal is a media and entertainment company formed in May 2004 by the combination of General Electric's NBC with Vivendi Universal Entertainment (part of the French Media Group, Vivendi SA). GE owns 80% of NBC Universal with the remaining 20% owned by Vivendi SA. of CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence) CNBC Consumer News and Business Channel CNBC Congress of National Black Churches, Inc. television operations in Asia and Europe. Dow Jones also provides news content to CNBC and radio stations in the U.S.
Dow Jones & Company 2005 Advertising Linage Percentage
Increases (Decreases) from 2004
April Year to date
Actual Per Actual Per
Issue Issue
------ ----- ------ -----
THE WALL STREET JOURNAL
General 0.0 1.2
Technology (7.4) (17.1)
Financial (27.3) (25.1)
Classified & Other 8.4 3.6
Total Advertising Linage (4.6) (0.1) (7.1) (6.0)
THE WALL STREET JOURNAL EUROPE (1) (8.8) (13.2) (17.5) (16.5)
THE ASIAN WALL STREET JOURNAL (2) 5.2 5.2 (4.7) (2.3)
OTTAWAY NEWSPAPERS, INC.
(excludes preprints)
Daily 3.2 (0.3)
Non-Daily (8.2) (7.1)
Total 0.9 (1.6)
BARRON'S
Nat'l Advertising Pages (14.4) (14.4) (13.3) (13.3)
2005 2004 2005 2004
Number of Issues:
THE WALL STREET JOURNAL 21 22 84 85
THE WALL STREET JOURNAL EUROPE 21 20 83 84
THE ASIAN WALL STREET JOURNAL 21 21 81 83
BARRON'S 4 4 17 17
(1) Excludes barter advertising
(2) Excludes barter and regional
advertising
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