Dow Jones & Company 2004 Advertising Linage Percentage Increases - Decreases - from 2003.

Business Editors

NEW YORK--(BUSINESS WIRE)--April 13, 2004

                                             March       1st Quarter
                                                  Per            Per
                                          Actual Issue   Actual Issue
THE WALL STREET JOURNAL
General                                    13.6           (7.5)
Technology                                  9.6           (0.2)
Financial                                 105.6           47.1
Classified & Other                         11.5            7.9
                                         ------- ----- -------- ------
Total                                      25.2  14.3      6.3    4.6

THE WALL STREET JOURNAL EUROPE(1)          42.4  30.0     13.4   11.6

THE ASIAN WALL STREET JOURNAL(2)           32.4  20.9      7.7    5.9

OTTAWAY NEWSPAPERS, INC.(3)
(excludes preprints)
Daily                                       0.5            2.4
Non-Daily                                  20.1           13.2
Total                                       3.8            4.3

BARRON'S
Nat'l Advertising Pages                    51.0  51.0     22.0   22.0

Number of Issues:                          2004  2003     2004   2003
THE WALL STREET JOURNAL                      23    21       63     62

THE WALL STREET JOURNAL EUROPE               23    21       64     63

THE ASIAN WALL STREET JOURNAL                23    21       62     61

BARRON'S                                      5     5       13     13

(1) Excludes barter
(2) Excludes barter and regional advertising
(3) Excludes acquisitions and divestitures