Dow Introduces New Logo for Styrofoam Brand Products.MIDLAND, Mich.--(BUSINESS WIRE)--Dec. 30, 1997--It's known on jobsites across the world by its distinctive blue color and familiar double-diamond logo. But with the new year, The Dow Chemical Company The Dow Chemical Company (NYSE: DOW TYO: 4850 ) is an American multinational corporation headquartered in Midland, Michigan. Overview The Dow Chemical Company is currently the second largest chemical manufacturer in the World (after BASF)[1]. has introduced a bold new look for one of the construction industry's best known and respected brands - STYROFOAM(1) brand insulation. With the introduction of a new logo, Dow marks the 50th anniversary of the world's original and best-selling brand of extruded polystyrene insulation and signals a sixth decade of marketplace leadership and innovation. The new logo depicts a cityscape (company) CityScape - A re-seller of Internet connections to the PIPEX backbone. E-Mail: <sales@cityscape.co.uk>. Address: CityScape Internet Services, 59 Wycliffe Rd., Cambridge, CB1 3JE, England. Telephone: +44 (1223) 566 950. with a variety of building types, mirroring many of the typical applications of STYROFOAM brand insulation in residential and commercial buildings. It incorporates the diamond shape of the original logo and includes the DOW Diamond Dow Diamond is a Minor League baseball stadium located in Midland, Michigan. It is the home of the Single-A Great Lakes Loons of the Midwest League. The Loons are affiliated with the Los Angeles Dodgers. , a trusted symbol of thousands of products in dozens of industries. "Throughout our history, Dow has consistently been at the forefront of developing new insulation technologies and solutions," remarked John Somerville, Commercial Director, North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. Building Materials Building materials used in the construction industry to create . These categories of materials and products are used by and construction project managers to specify the materials and methods used for . . "When STYROFOAM brand products were first introduced in the late 1940s, we couldn't have imagined the ways in which the construction industry and the world would change. We, too, have changed with the times, and the new logo reflects the combination of history and innovation. While the basic characteristics of our product have remained, we have invested 50 years of research, development and marketplace input to continually come up with new technologies, applications and variations." The new logo will soon begin to appear on jobsites across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Europe, and over the course of 1998 it will replace the original logo on all STYROFOAM brand products and sales materials in the construction marketplace. STYROFOAM brand insulation is the Blue(1) extruded polystyrene foam manufactured exclusively by Dow. It is CFC-free(2) and reusable, and has been used on more than one million homes worldwide. STYROFOAM is the original extruded polystyrene insulation, and 1998 marks the product's 50th anniversary. -0- (1) STYROFOAM and the color Blue are trademarks of The Dow Chemical Company. (2) STYROFOAM brand products are manufactured with HCFC Noun 1. HCFC - a fluorocarbon that is replacing chlorofluorocarbon as a refrigerant and propellant in aerosol cans; considered to be somewhat less destructive to the atmosphere hydrochlorofluorocarbon blowing agents which have ozone depletion potentials of less than 10 percent of standard CFC CFC See: Controlled foreign corporation blowing agents. EDITORS: For additional information, photographs of the new logo on various STYROFOAM brand products, interviews or different artwork formats, please contact Judi Feniger or Kirsten Harvey, Bozell Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , (216)-623-1511. NOTE TO EDITORS: There is an "at" symbol following "jhutchison" and "jfeniger" in the e-mail addresses below. This symbol may not appear properly in some systems. CONTACT: The Dow Chemical Company Joy Hutchison, 517/636-1561 jhutchison@dow.com or Bozell Public Relations Judi Feniger, 216/623-1511 jfeniger@bozellpr.com |
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