DoubleClick and Bertelsmann Announce Global Technology Partnership.Business, Technology, Advertising & Media Editors NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of & GUTERSLOH, Germany--(BUSINESS WIRE)--Feb. 14, 2002 All Bertelsmann For the foundation, see . Bertelsmann AG is a transnational media corporation founded in 1835, based in Gütersloh, Germany. The company operates in 63 countries and employs over 100,000 workers (as of June 30, 2007). In 2006 the company reported a € 19. Online Properties to Leverage DoubleClick For the computer term, see double-click. DoubleClick is a company that develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann Interactive, AKQA etc. Technology to Manage Their Inventory and Advertising DoubleClick Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : DCLK DCLK Doubleclick Inc. (stock abbreviation, AMEX) DCLK Deputy Clerk DCLK Digital Clock DCLK Double Click ) today announced that international media company Bertelsmann has signed a three-year partnership with DoubleClick TechSolutions and will license its AdServer, DART for Publishers and DARTmail products. Under the terms of the deal, all Bertelsmann companies and holdings worldwide will have access to DoubleClick's ad serving and email delivery technologies. "The partnership allows us to offer our advertisers the best possible implementation for their campaign on a large number of websites, while achieving considerable synergies throughout the group," said Tom Curran, CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. Bertelsmann. "This is an excellent example of how we can meaningfully bundle our strengths and interests." The DART service for Publishers and the AdServer software solution are part of DoubleClick's TechSolutions division, which along with the DART for Advertisers service, provides comprehensive ad management products for over 2,000 marketers worldwide. DARTmail, a secure web-hosted application, is part of DoubleClick's suite of email marketing products that combine the power of email and permission-based marketing to provide powerful, integrated solutions to help online marketers and publishers develop profitable lifetime customer relationships. "Bertelsmann has catapulted into a premier position in our stable of clients," said Chris Saridakis, Senior Vice President of Global TechSolutions for DoubleClick. "They have demonstrated a profound understanding of how to integrate a suite of products to help them achieve their business objectives, and clearly understand the value of consistent reporting and targeting across their network of business." About DoubleClick DoubleClick is building the infrastructure that makes marketing work in the digital world. Combining media, data, research and technological expertise, DoubleClick allows marketers to deliver the right message, to the right person, at the right time, while helping Web publishers maximize their revenue and build their business online. DoubleClick Inc. has Global headquarters in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and maintains 31 offices around the world. |
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