DoubleClick TechSolutions Signs Record 297 New Customers in Second Quarter; Solid Demand from Leading Advertisers and Web Publishers Drove Results; 149 Billion Ads Served Worldwide.Business, Technology, Advertising & Media Editors NEW YORK--(BUSINESS WIRE)--July 19, 2000 Building further momentum and widening its leadership in the ad management solutions market, DoubleClick Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :DCLK DCLK Doubleclick Inc. (stock abbreviation, AMEX) DCLK Deputy Clerk DCLK Digital Clock DCLK Double Click ), the leading global Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. solutions company, today announced that strong increases in the number of advertisers and Web publishers worldwide that have adopted the company's service and software solutions resulted in record revenues of $48.7 million, a sequential increase of 22%, and an increase of 234% over the same period last year. DoubleClick TechSolutions closed the quarter with 297 new customers, bringing the total number of customers worldwide using DART for Advertisers, DART for Publishers and DoubleClick AdServer to 1,584. In this period, 39 customers converted to DoubleClick's ad management and serving solutions from competitors; DoubleClick shipped AdServer 4; the company held its first global users conference; and numerous customers signed long-term agreements including Modem Media, Lot21, Sony Pictures Digital Sony Pictures Digital, first known as Columbia TriStar Interactive, then Sony Pictures Interactive Network (or SPiN), is known as the digital website interactive creator for Sony Pictures Entertainment (SPE) that was established in 1997. Entertainment, Uproar Inc. (Nasdaq: UPRO), IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. .com and flipside.com. Additionally, DART served an unprecedented 149 billion ads during the quarter, up from 29 billion ads in the same period last year, for an annual increase of 400%, far exceeding the growth of new users on the Internet. DoubleClick estimates that it served 53% of all advertisements placed online in the second quarter. "We're pleased with our second quarter results as they continue to demonstrate the great momentum of our technology business," said David Rosenblatt, senior vice president for DoubleClick TechSolutions. "During the quarter, we experienced accelerated demand for our ad management solutions and significantly expanded our global presence and customer base through important customer wins in existing and new international markets." Advertiser and Agency Solution In the online advertising buyers' marketplace, DoubleClick announced 92 new DART for Advertisers customers. New customers include leading agencies and advertisers such as 360i, Swirl, Leagas Delaney, i-traffic, an AGENCY.COM company, Kaplan Inc. (Kaplan.com, KaplanCollege.com, eSCORE.com and BrassRing.com), Unilever, Bristol Myers Squibb and Universal Pictures. In this period, DoubleClick also renewed an agreement with Lot21 and signed a global preferred provider agreement with Modem Media. Internationally, DART agreements were signed with customers such as Optimedia (UK), DNB DNB Dictionary of National Biography DNB Drum N Bass (music) DNB De Nederlandsche Bank DNB Dun & Bradstreet (stock symbol) DNB Den Norske Bank DNB David Nelson Band (Norway), OgilvyInteractive Brazil, Euro ESCG ESCG École Supérieure de Commerce de Grenoble (French) (Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. ) and Beyond Interactive Hong Kong. "To increase our clients' on-line exposure, Beyond Interactive has opened offices in Hong Kong, Beijing, Guangzhou, Shanghia, China, and has expansion plans for offices in Japan and Australia," said Bryan Flanagan of Beyond Interactive Hong Kong. "We believe DoubleClick's powerful global technology infrastructure is setting the standard for reliability and flexibility in terms of reporting and centralized ad serving in the Asia Pacific region." The total number of advertisers worldwide using DART for Advertisers stands at 1,117. Publisher Solutions On the online advertising sellers side, DoubleClick TechSolutions announced 188 new DART for Publishers agreements with top-tier media properties including Uproar, IPO.com, Sony Pictures Digital Entertainment, flipside.com, myplay, and Kerbango. Domestically, DoubleClick DART for Publishers signed 18% more deals than in the first quarter of 2000. Internationally, new clients include PTV PTV abbr. 1. pay television 2. public television PTV (US) n abbr (= pay television) → Pay-TV nt (= public television (Ukraine), Sports.com (UK) and ZDNet (UK). "With DART for Publishers, we have the scalability, targeting and comprehensive inventory management capabilities that we need," said Nicholas Rothman, Vice President of Business Development for flipside.com. "DART provides advantages across the board that allow us to leverage the potential of the Web to generate advertising revenues." Leading companies such as Women.com, AllBusiness.com, USA Technologies and Parsek (Slovenia) purchased DoubleClick AdServer this quarter. The DoubleClick AdServer software solution offers customers proven scalability and the flexibility to integrate with other in-house systems. In May, DoubleClick released AdServer 4, the latest version of its widely deployed ad management software solution. The latest version enables customers to increase their revenue through a number of substantial improvements, including a new intelligent inventory management system, enhanced targeting capabilities and a streamlined user interface tailored to the Web publisher's advertising management process from reservations through to order handling, trafficking and invoicing. The total number of customers worldwide using DART for Publishers and DoubleClick AdServer stands at 1,269. International Expansion During the quarter, DoubleClick TechSolutions announced the addition of 106 key accounts in existing and new international markets such as India, Egypt, Hungry, Estonia, Israel and the United Arab Emirates United Arab Emirates, federation of sheikhdoms (2005 est. pop. 2,563,000), c.30,000 sq mi (77,700 sq km), SE Arabia, on the Persian Gulf and the Gulf of Oman. . "Our business and infrastructure in international markets continues to grow strongly. This is demonstrated by the confidence shown in our company and solutions by many of the leading Web publishers, ad agencies, advertisers and telecom firms, the same companies that are driving the Internet growth internationally," said Jitendra Valera, International Vice President for DoubleClick TechSolutions. The company also announced the expansion of operations with the opening of offices in Athens and Buenos Aires Buenos Aires (bwā`nəs ī`rēz, âr`ēz, Span. bwā`nōs ī`rās), city and federal district (1991 pop. , and the appointment of Gavin Lennox as managing director for DoubleClick TechSolutions EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. (Europe, Middle East and Africa). Further expansion is planned later this summer with offices opening in India. Insight 2000 Customer support continued to build for DoubleClick's ad management solutions as demonstrated by the attendance at DoubleClick TechSolutions Insight 2000, first annual worldwide user conference held in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden last month. The three-day event three-day event a competition in the pleasure horse sport comprising usually one day each for dressage, cross country and show jumping. brought together more than 600 people from across the world, including senior management of several companies shaping the Internet advertising economy, DoubleClick technology and strategic partners and other industry dignitaries including CBS (Cell Broadcast Service) See cell broadcast. MarketWatch CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Larry Kramer, Iconocast publisher Michael Tchong and Sun Microsystems CMO CMO See: Collateralized mortgage obligation CMO See collateralized mortgage obligation (CMO). John Loiacono. About DoubleClick TechSolutions DoubleClick TechSolutions provides comprehensive service and software solutions for interactive marketing management, including DART for Advertisers, DART for Publishers, and AdServer. These solutions are finely tuned to the unique and rapidly evolving needs of each interactive marketing segment--advertisers, agencies, Web publishers and merchants. About DoubleClick Inc. DoubleClick Inc. (www.doubleclick.net) is a leading provider of technology-driven marketing and advertising solutions to thousands of advertisers, advertising agencies, Web publishers and e-commerce merchants worldwide. Combining technology, media and data expertise, DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns. DoubleClick Inc. has global headquarters in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and maintains over 40 offices around the world. (c)2000 DoubleClick Inc. All rights reserved. DOUBLECLICK (R), ADSERVER(TM), DART(TM), and the DoubleClick logo are trademarks or service marks of DoubleClick Inc. Other company and product names may be trademarks of the companies with which they are associated. |
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