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DoubleClick Confident in Face of Inquiries.

Business, Technology, Advertising &Media Editors

NEW YORK--(BUSINESS WIRE)--Feb. 17, 2000

DoubleClick Inc. (Nasdaq: DCLK), a leading Internet advertising solutions company, today issued the following statement from Kevin Ryan, President of DoubleClick.

&uot;On Monday, as part of DoubleClick's S-3 filing with the Securities and Exchange Commission, we revealed that the Federal Trade Commission (FTC) has begun a voluntary inquiry into our ad serving and data collection practices.&uot;

&uot;We are confident that our business policies are consistent with our privacy statement and beneficial to consumers and advertisers. The FTC has begun a series of inquiries into some of the most well-known web companies, including DoubleClick, and we support their efforts to keep the Internet safe for consumers.&uot;

&uot;DoubleClick has never and will never use sensitive online data in our profiles, and it is DoubleClick's policy to only merge personally identifiable information with non-personally identifiable information for profiling, after providing clear notice and choice.&uot;

&uot;Earlier this week DoubleClick announced what we believe is the most aggressive Internet privacy policy ever and committed ourselves to a national campaign to educate consumers about online privacy. We also announced that we will only do business with online U.S. publishers that have privacy policies. We have engaged PricewaterhouseCoopers to perform periodic privacy audits so that consumers can remain confident that we are living up to our commitment to protect users' privacy.&uot;

&uot;In addition, we have announced the creation of the DoubleClick Privacy Advisory Board, and we are adding a new executive level position of Chief Privacy Officer.&uot;

&uot;We renew our challenge to other Internet players to adopt similarly strong privacy policies. We are taking these steps because we believe they are good for consumers, good for our customers and sound business practices.&uot;

About DoubleClick Inc.

DoubleClick Inc. (www.doubleclick.net) is a leading provider of comprehensive global Internet advertising solutions for marketers and Web publishers. Combining technology, media and data expertise, DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns. Abacus Direct, a division of DoubleClick Inc., manages the Abacus Alliance, the nation's largest proprietary database of consumer buying behavior used for target marketing purposes on the Internet and through direct mail. DoubleClick Inc. has Global headquarters in New York City and maintains over 30 offices around the world.
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Publication:Business Wire
Geographic Code:1USA
Date:Feb 17, 2000
Words:390
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