DoubleClick Confident in Face of Inquiries.Business, Technology, Advertising &Media Editors
NEW YORK--(BUSINESS WIRE)--Feb. 17, 2000
DoubleClick Inc. (Nasdaq: DCLK DCLK Doubleclick Inc. (stock abbreviation, AMEX)
DCLK Deputy Clerk
DCLK Digital Clock
DCLK Double Click ), a leading Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. solutions company, today issued the following statement from Kevin Ryan Kevin Ryan may refer to:
&uot;On Monday, as part of DoubleClick's S-3 filing S-3 Filing
The most simplified registration form. It can only be used by companies that have been required to report under the '34 Act for a minimum of twelve months and have met the timely filing requirements set forth under Form S-2. with the Securities and Exchange Commission, we revealed that the Federal Trade Commission (FTC FTC
See Federal Trade Commission (FTC). ) has begun a voluntary inquiry into our ad serving and data collection practices.&uot;
&uot;We are confident that our business policies are consistent with our privacy statement and beneficial to consumers and advertisers. The FTC has begun a series of inquiries into some of the most well-known web companies, including DoubleClick, and we support their efforts to keep the Internet safe for consumers.&uot;
&uot;DoubleClick has never and will never use sensitive online data in our profiles, and it is DoubleClick's policy to only merge personally identifiable information In information security and privacy, personally identifiable information or personally identifying information (PII) is any piece of information which can potentially be used to uniquely identify, contact, or locate a single person. with non-personally identifiable information for profiling, after providing clear notice and choice.&uot;
&uot;Earlier this week DoubleClick announced what we believe is the most aggressive Internet privacy Internet privacy consists of privacy over the media of the Internet: the ability to control what information one reveals about oneself over the Internet, and to control who can access that information. policy ever and committed ourselves to a national campaign to educate consumers about online privacy. We also announced that we will only do business with online U.S. publishers that have privacy policies. We have engaged PricewaterhouseCoopers to perform periodic privacy audits so that consumers can remain confident that we are living up to our commitment to protect users' privacy.&uot;
&uot;In addition, we have announced the creation of the DoubleClick Privacy Advisory Board, and we are adding a new executive level position of Chief Privacy Officer.&uot;
&uot;We renew our challenge to other Internet players to adopt similarly strong privacy policies. We are taking these steps because we believe they are good for consumers, good for our customers and sound business practices.&uot;
About DoubleClick Inc.
DoubleClick Inc. (www.doubleclick.net) is a leading provider of comprehensive global Internet advertising solutions for marketers and Web publishers. Combining technology, media and data expertise, DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns. Abacus Direct, a division of DoubleClick Inc., manages the Abacus Alliance, the nation's largest proprietary database of consumer buying behavior used for target marketing purposes on the Internet and through direct mail. DoubleClick Inc. has Global headquarters in New York City New York City: see New York, city.
New York City
City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and maintains over 30 offices around the world.