Double play.

What do sausages and screenplays have in common?

Not much, unless you're TBWA\Chiat\Day Los Angeles, the creative ad shop that won two major accounts in a mere 48 hours. On Aug. 15, Sara Lee Food & Beverage selected the agency to handle its Hillshire Farm brand. Two days later, TBWA won the poshest prize in the L.A. media market, becoming the agency of record for the Oscar Awards telecast next February.

The victory marks the first time the Academy of Motion Pictures Arts & Sciences has hired an ad agency to produce a complete promo package for the Oscar show, which will air on ABC, a unit of Walt Disney Co. The campaign will include television, outdoor and print advertising.

"The Oscars are one of the ultimate global brands with the power to capture people's imagination," said Carisa Bianchi, president of TBWA\Chiat\Day Los Angeles. "This is a dream assignment."

The agency will also crank out the creativity for the Jimmy Dean, Ball Park and Senseo food brands at Sara Lee. "The agency has been at the center of our recent success with the very popular Jimmy Dean brand, and we expect that our expanded partnership will deliver similar results across our other businesses," said Kim Fell, chief marketing officer at Sara Lee.

Also, TBWA\Chiat\Day will assist in strategic ad development for the Hillshire Farm brand lunchmeats, sausages and other meat products. The agency will handle all advertising for the brands--television, radio, print and outdoor.