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Double gold for Gardiner Richardson.


NEWCASTLE-based creative communications agency Gardiner Richardson is celebrating after picking up four awards at the Chartered Institute of Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  (CIPR CIPR Chartered Institute of Public Relations (UK)
CIPR Centre for Integrated Petroleum Research
CIPR Comisión Internacional de Protección Radiológica
CIPR Center for Imaging and Pharmaceutical Research
) PRide awards ceremony.

The agency, which celebrates its 12th anniversary next month, picked up two gold and two silver awards for its achievements over the last year, despite the challenging circumstances that the industry has faced.

Gardiner Richardson scooped the gold award for Best Use of Media Relations and silver for Best Use of Community Relations 1. The relationship between military and civilian communities.
2. Those public affairs programs that address issues of interest to the general public, business, academia, veterans, Service organizations, military-related associations, and other non-news media entities.
 for its work with Balance, the North East alcohol office.

The awards were gained for launching the biggest public health consultation the region has ever seen, the North East Big Drink Debate, which captured the views of over 13,000 people from across the region in just six weeks and generated more than pounds 1m worth of print, broadcast and online coverage.

The Best Use of Social Media award was handed to the communications agency for its innovative alternative to the corporate Christmas card. It is only the second year the category has featured in the awards line up.

Gardiner Richardson challenged its creative team to come up with something totally different, very festive and which captured the agency's personality - the result was an all singing, all dancing e-pantomime.

Lucy Gardiner, director at Gardiner Richardson, was delighted to pick up the awards. She said: "Winning awards is a great achievement for the business but more importantly for the team in recognition of their hard work. We are delighted to receive two awards for our work with Balance, including the most coveted honour of all for Best Use of Media Relations.

"It is particularly exciting to win the gold award for Best Use of Social Media, as it demonstrates our forward-thinking approach to public relations and the fact we are pushing the boundaries in the digital arena.

"We are looking forward to the coming year and the opportunities that arise to further embrace social media, as it is now an integral part of any PR communications. We are already working with a number of clients to build and strengthen their presence online."

Gardiner Richardson also picked up silver for Outstanding Agency of the Year after winning gold in 2007 and 2008. The award successes come on the back of a number of recent PR new business wins which include County Durham “Durham county” redirects here. For other uses, see Durham County.

County Durham is a county in north-east England. It can be used to refer to 4 different entities:
  • the historic County of Durham
  • the administrative county of Durham
 based Penn State Snacks, Your Homes Newcastle, Sunderland City Council's public art programme and NHS NHS
abbr.
National Health Service


NHS (in Britain) National Health Service
 North East's Good Death Charter.

It has also been an important year for the digital arm of the full service agency. This year has seen the launch of Generator, Gardiner Richardson's own content management system. The system has been tried and tested by a number of clients across the country, including Business & Enterprise North East and Brighton gastro-pub's Preston Park Preston Park is the name of a number of places:
  • Preston Park, Stockton-on-Tees, a park in Eaglescliffe, Stockton-on-Tees, England
  • Preston Park, Brighton, a park in Brighton, England
 and The Chimney House. Gardiner Richardson recently re-launched its website, incorporating a blog which has regular comment from members across the PR, digital and design team about topical industry issues and news stories.

For more information visit www.gardiner-richardson.com, call (0191) 261-4250 or email letstalk@gardiner-richardson.com

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BAND OF GOLD The winning team from Gardiner Richardson.
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Article Details
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Title Annotation:Features
Publication:The Journal (Newcastle, England)
Date:Nov 20, 2009
Words:521
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