Double Fusion Welcomes Gala-Net's Upshift StrikeRacer into Game Ad Network.Videogame Ad Leader to Place Ads within Free-to-Play Online Racing Game A racing game is any game that involves competing in races through a surrogate playing piece or vehicle, either getting it from one point to another or completing a number of circuits in the shortest time. SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Leading independent in-game advertising In-game advertising (IGA) refers to the use of computer and video games as a medium in which to deliver advertising. 2005 spending on in-game advertising was USD$56 million, and this figure is estimated to grow to $1. provider Double Fusion has partnered with publisher Gala-Net, Inc., a subsidiary of global online community company Gala, Inc., to place advertising within Upshift StrikeRacer UpShift StrikeRacer is a free to play massively multiplayer online game, developed by Gala-Net and published by GPotato. It combines vehicular combat with role-playing elements and racing. , a new online multiplayer car combat and racing game produced by John Young, formerly a business development executive at Massive, Inc. Upshift StrikeRacer launches this August on Gala-Net's game portal www.gpotato.com. The partnership between Double Fusion and Gala-Net marks yet another step the videogame ad company is taking to help the online game industry enable new business models, delivering high-quality 3D gaming experiences to consumers for free, through the support of contextual advertising Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed by the user. . "Gala-Net is bringing online entertainment and communities to the next level by giving gamers the most thrilling, highest quality services for free," said John Young, Gala-Net vice president and producer of Upshift StrikeRacer. "As someone who knows the in-game advertising market intimately, I am confident that Double Fusion shares these goals, and has the experience and the sales team to help us make that happen." Upshift StrikeRacer is the first free-to-play online game to combine modern vehicles with a full arsenal of weaponry and a robust community for gamers looking both for a social network and for head-to-head destructive racing battles on a multiplayer scale. The game provides players with 20 different maps and the opportunity to compete with up to seven other StrikeRacers at a time through multiple modes of play including Team versus Team, straight timed racing and the no-holds barred StrikeRacing mode, pitting both their driving skills and their arsenals against each other. Extensive player community tools include the ability for StrikeRacers to create their own Club web pages onto which they can upload photos and music, share their blogs and network with other StrikeRacers around the world to develop real-world friendships. Upshift StrikeRacer is an ideal fit within the Double Fusion network, which is steadily developing a stable of the highest-quality games ranging from the best free-to-play online titles to top retail titles as well as leading social networking See social networking site. social networking - social network destinations. As a racing and combat game, Upshift StrikeRacer provides a natural environment for a wide-range of advertising opportunities that are appropriate to the environment, allowing Double Fusion to offer marketers videogame ad forms spanning from dynamic 2D placements and 3D objects to sponsored game events and tournaments that leverage brands while driving incremental game distribution and play. "Double Fusion is always looking to increase our network with games within which advertising is not only a natural fit, but where it enhances gameplay
Gameplay includes all player experiences during the interaction with game systems, especially formal games. Proper use is coupled with reference to "what the player does". -- Upshift StrikeRacer is the perfect example, as gamers expect to see these environments, ads included, authentically replicated within the gaming landscape," said Jonathan Epstein, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Double Fusion. "We consider it an enormous compliment that John Young, who knows the in-game advertising business from the inside out based on his tenure at Massive, has chosen to work with Double Fusion." The addition of Upshift StrikeRacer to the Double Fusion network underscores the company's commitment to offering their advertiser and agency partners a wide array of videogame advertising opportunities, to maximizing revenues for its publisher and developer partners and to building a portfolio of top titles among retail PC and console games, massively multiplayer online games “MMO” redirects here. For other uses, see MMO (disambiguation). Massively multiplayer online game (also called MMOG or simply MMO) is a computer game which is capable of supporting hundreds or thousands of players simultaneously. , casual downloadable games and advanced online games. About Gala-Net Founded in 2004, Gala-Net, Inc. is a subsidiary of global online community company Gala, Inc. Together with its European subsidiary, Gala Networks Europe, Gala-Net is a leader in the burgeoning free-to-play online games market. Headquartered in San Jose San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif., Gala-Net's diverse service portfolio includes Flyff, Space Cowboy Online Space Cowboy Online (SCO) is a free-to-play, client-based MMORPG with the characteristics of both Third-person shooters and flight simulators. In Space Cowboy Online, players pilot their own individual starfighters (called "Gears") throughout a number of maps, including , Corum Online This article has multiple issues: * It needs sources or references that appear in third-party publications. * Its notability is in question. and Rappelz. In August 2007 the company will launch the high octane oc·tane n. 1. Any of various isomeric paraffin hydrocarbons with the formula C8H18, found in petroleum and used as a fuel and solvent. 2. An octane number. car racing and combat game Upshift StrikeRacer. Through the community portal GPotato (www.gpotato.com), gamers can access all of Gala-Net's services and micro-currency, which players can use to buy in-game currency and virtual items for any of its games. About Double Fusion Founded in 2004, Double Fusion is the leading independent provider of dynamic in game advertising. Going beyond traditional advertising mediums to engage valuable and hard to reach gamer demographics, Double Fusion provides the widest range of in game advertising and marketing programs, from dynamic 3D interactive objects, video, interactive ads, 2D signage and more, all the way up to fully immersive storyline integrations. Double Fusion's sales force and integration teams work directly with advertisers, developers, and content owners to ensure seamless execution of advertising and marketing campaigns, creating an additional revenue source for videogame publishers while protecting the gameplay experience. Double Fusion is privately held and headquartered in San Francisco, with offices in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Jerusalem, London, and Shanghai. More information on Double Fusion is available at www.doublefusion.com. Advertisers interested in opportunities within the Double Fusion network, and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities should visit www.doublefusion.com. Double Fusion is a registered mark of Double Fusion, Inc. All trademarks, copyrights, registered marks, brand names, registered brand names, product names, and logos found in this press release are the property of their respective owners, may be registered in certain jurisdictions, and are mentioned in this release for identification purposes only |
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