Double Fusion Teams with K2 Network as Exclusive Provider of Dynamic In-Game Advertising for Massively-Multiplayer Online Game, War Rock.Multi-Year Deal to Offer Advertisers Broad Range of Opportunities, from 3D Ads to Item Sponsorship SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Leading independent in-game advertising In-game advertising (IGA) refers to the use of computer and video games as a medium in which to deliver advertising. 2005 spending on in-game advertising was USD$56 million, and this figure is estimated to grow to $1. provider Double Fusion has joined forces with online game publisher K2 Network to offer sponsorships and dynamic in-game advertising placements within its highly-anticipated PC title, War Rock. The worldwide exclusive multi-year partnership will place dynamic 2D and 3D ads into the game, as well as opportunities for marketers to sponsor tournaments, maps and in-game assets. War Rock launches February 6, 2007. War Rock is a tactical first person shooter (FPS (Frames Per Second) The measurement of full-motion video performance. See frame. fps - frames per second ) with a wide variety of customizable weaponry and vehicles, intuitive controls and multiple battle modes. The title, currently in Open Beta, is one of the top 5 downloads on CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. and FilePlanet.com and is already populated pop·u·late tr.v. pop·u·lat·ed, pop·u·lat·ing, pop·u·lates 1. To supply with inhabitants, as by colonization; people. 2. by thousands of players at any given time across the globe. As a member of K2's Free2Play[TM] gaming family, the game is free and open to all. Players also have the option to purchase access to a vast array of play-enhancing extras. "The style and quality of War Rock's gameplay, its free availability and its resultant mass appeal to the coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. 18-34 year-old male demographic make it the ideal addition to Double Fusion's network," said Jonathan Epstein, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Double Fusion. "Our sales team has tremendous experience building sponsorships for online multiplayer games, and is truly excited about the broad range of both dynamic opportunities and tournament sponsorship capabilities War Rock provides." Double Fusion will capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. War Rock's customization component and its strong community base to offer advertiser and agency partners the widest selection of customizable in-game advertising opportunities possible. Advertisers will be able to sponsor organized competitions, maps of new areas made accessible to gamers throughout the life of the game and the availability of items or services players can purchase. Double Fusion will also be able to package these sponsorships with the variety of 2D and 3D ad and product placement opportunities present throughout the game. "Double Fusion's creative in-game advertisements are done in such a manner that they are seamless and do not disrupt the gameplay experience," said Matt Norton, Producer of War Rock at K2 Network. Double Fusion's partnership with K2 Network underscores the company's commitment to building a portfolio of top titles among massively multiplayer online games “MMO” redirects here. For other uses, see MMO (disambiguation). Massively multiplayer online game (also called MMOG or simply MMO) is a computer game which is capable of supporting hundreds or thousands of players simultaneously. , retail PC and console games, casual downloadable games and advanced online games. About K2 Network K2 Network, an online game publisher and community service management company, publishes and services highly engaging online games and cultivates dynamic player environments. The company puts "Gamers First" with compelling titles, exciting communities, creative pricing models, quality customer service, and frequent updates based on user requests. K2 Network currently offers War Rock, Knight Online This article has multiple issues: * It needs sources or references that appear in third-party publications. * Its notability is in question. , Global MU Online and Golf King. Company headquarters are in Irvine, Calif. More information can be found at www.k2network.net. About Double Fusion Founded in 2004, Double Fusion is the leading independent provider of dynamic in game advertising. Going beyond traditional advertising mediums to engage valuable and hard to reach gamer demographics, Double Fusion provides the widest range of in-game advertising and marketing programs available on the market. Dedicated teams work closely with advertisers, developers, and content owners to ensure seamless execution of advertising campaigns, creating an additional revenue source for videogame publishers while protecting the gameplay experience. Double Fusion has built a management team including the executives responsible for building the most important media businesses connecting consumer advertisers with the video game audience. The company is headquartered in San Francisco, with offices in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Jerusalem, and London. Advertisers interested in opportunities within the Double Fusion network; and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities should visit www.doublefusion.com. Double Fusion is a registered mark of Double Fusion, Inc. All trademarks, copyrights, registered marks, brand names, registered brand names, product names, and logos found in this press release are the property of their respective owners, may be registered in certain jurisdictions, and are mentioned in this release for identification purposes only. |
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