Double Fusion Signs Multi-Year Deal with Independent Game Developer Trilogy Studios for Integrated In-Game Advertising; Double Fusion, Trilogy Set a Benchmark for Next-Generation In-Game Advertising with Upcoming Project.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Leading in-game advertising In-game advertising (IGA) refers to the use of computer and video games as a medium in which to deliver advertising. 2005 spending on in-game advertising was USD$56 million, and this figure is estimated to grow to $1. technology and service provider Double Fusion has signed a multi-year deal with independent game developer Trilogy A company founded in 1979 by Gene Amdahl to commercialize wafer scale integration and build supercomputers. It raised a quarter of a billion dollars, the largest startup funding in history, but could not create its 2.5" superchip. Studios for advertising and product placement within the studio's highly-anticipated first title. The partnership aims to create a game franchise that will become an industry showcase for dynamically served advertising that is integrated into a game's storyline Noun 1. storyline - the plot of a book or play or film plot line plot - the story that is told in a novel or play or movie etc.; "the characters were well drawn but the plot was banal" by taking advantage of the capabilities of the Double Fusion software and services. The Double Fusion technology platform includes creative update and tracking capabilities that will allow Trilogy to develop a set of both integrated and environmental advertising placements, which go well beyond the current paradigms of billboards and other static images. The company's advanced content updating technology gives the developer more flexibility, which translates to more creative options and ad revenue potential. "We believe that Double Fusion's technology is the most innovative in-game advertising platform on the market and will allow us to most effectively and creatively integrate branded advertising placements into our title," said Michael Pole, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Trilogy Studios. "As a partner, Double Fusion understands our needs and we are excited about the opportunity to integrate dynamic ad content into the game's storyline." Trilogy Studios is a self-funded developer led by industry veterans Michael Pole (formerly of Vivendi Universal Games Universal Games is a Nevada company that produced such board games as Merger, Titanic: The Board Game, and the Apollo 13 edition of Solarquest. In 1965, their address was in Houston, Texas. Universal Games released Merger, a financial game for 2-4 players. ), Rick Giolito (formerly of Electronic Arts) and Mark Skaggs (also most recently of Electronic Arts). The company has cultivated a creative team environment to develop the finest new intellectual properties for next-generation consoles and the PC. The three co-founders of Trilogy have collectively been responsible for several of the industry's most successful franchises including Medal of Honor Medal of Honor highest American military decoration for wartime gallantry. [Am. Hist.: Misc.] See : Bravery , Knockout Kings Knockout Kings is a series of boxing games that were produced by EA Sports for the PSOne, Nintendo 64, PlayStation 2, Xbox, Game Boy and GameCube yearly between 1998 and 2003. , The Lord of the Rings: Battle for Middle Earth and The Chronicles of Riddick. "We actively sought out Trilogy as a partner," said Elie Wurtman, chairman and CEO of Double Fusion. "They have the team, experience and track record of success that we value in our partners, and we believe their debut title will be successful and innovative. Trilogy's decision to work with Double Fusion further demonstrates their commitment to enhancing the end-user experience and we are excited to prove our full potential as we get involved in the early stages of the game's development." Double Fusion has developed a world-class system for promoting brands and products through games. The company's offerings allow publishers to increase their per-title revenues through integrated and dynamic ad placement opportunities. As a technology innovator, Double Fusion was the first to incorporate branded 3D objects as well as streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. into a game. Developers and publishers interested in learning more about Double Fusion should contact Douglas Booms (dbooms@doublefusion.com). About Double Fusion Founded in 2004, Double Fusion has developed technology and services to integrate brands and products within connected PC and video games See video game console. . The company works directly with advertisers, developers, and content owners to ensure that advertising and marketing campaigns are seamlessly incorporated into each individual project. Going beyond traditional advertising mediums, Double Fusion creates immersive experiences that deliver music, video, 3D objects and fully integrated product placement. Double Fusion is privately held and headquartered in San Francisco, Calif. About Trilogy Privately-held Trilogy Studios was formed in 2005 by game industry veterans Rick Giolito, Michael Pole and Mark Skaggs. Based in Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , CA, Trilogy Studios develops interactive entertainment software for next generation game platforms and the PC. For more information on Trilogy Studios and its exceptional team of game developers, visit www.trilogystudios.com. |
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