Double Fusion Named Multi-Title Advertising Partner for Online Game Company ijji.com.Multi-Year Partnership with Leading Advanced Online Game Company to Start With Gunbound, Gunz, Rounders round·er n. 1. One that rounds, especially a tool for rounding corners and edges. 2. One, such as a security guard, who makes rounds. 3. A dissolute person. 4. Sports a. Poker and Soldier Front Soldier Front (Special Force), commonly abbreviated as SF, is a tactical first person shooter found on the ijji website. Originally developed by DragonFly (Korea) in 1996 under the name Special Force SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Double Fusion has been chosen as a videogame advertising partner by online game publisher ijji.com (NHN NHN Neighbors Helping Neighbors NHN Nashua North (Nashua, New Hampshire) NHN NAVAIR Headquarters Network NHN Not Here Now NHN Nth Differential Height Maneuver USA), the North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. arm of one of South Korea's largest and most successful game publishers. ijji.com is a premier game destination offering a full range of casual to serious multiplayer games. ijji.com also supports advanced community features, including personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. avatars, multiplayer tournaments, and item sales and exchange; all of which offer marketers branding opportunities in addition to in- and around-game advertising placements. The agreement between Double Fusion and ijji.com is indicative of a key evolution in the way games are consumed online, with ijji.com delivering high-quality multiplayer games with high quality graphics to consumers for free, through the support of videogame advertising, sponsored game and portal features, and in-game item sales. "We are helping enable new business models by working with top online publishers such as ijji.com," said Jonathan Epstein, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Double Fusion. "ijji.com's titles are first-rate, immersive games, where advertising can be very appropriate. By allowing ijji.com to bring quality content to gamers for free, videogame advertising enables reach to a much wider audience - the types of consumers our advertising partners are looking to reach." The partnership with ijji.com spans multiple years, and uses Double Fusion's technology to implement advertising and sponsorships into multiple titles, beginning with the free-to-play Gunbound[TM], Gunz[TM], Rounders Poker[TM] and Soldier Front. The partnership also provides video and other display advertising opportunities on the ijji.com portal, allowing Double Fusion's industry-leading sales force to deliver marketers 360-degree programs that combine in-game advertising In-game advertising (IGA) refers to the use of computer and video games as a medium in which to deliver advertising. 2005 spending on in-game advertising was USD$56 million, and this figure is estimated to grow to $1. , around game and response advertising, tournaments and other high-visibility sponsorships. "ijji.com offers a wide array of titles including high quality multiplayer titles all for free. Double Fusion allows us to augment our free to play business model with in-game advertising," said Whon Namkoong, CEO of NHN USA. "Their experience in integrating ads appropriately into premium games and incorporating brands into social and community settings made Double Fusion the perfect partner for us." The addition of ijji.com to the Double Fusion network underscores the company's commitment to offering their advertiser and agency partners a wide array of in-game advertising opportunities, to maximizing revenues for its publisher and developer partners and to building a portfolio of top titles among retail PC and console games, massively multiplayer online games “MMO” redirects here. For other uses, see MMO (disambiguation). Massively multiplayer online game (also called MMOG or simply MMO) is a computer game which is capable of supporting hundreds or thousands of players simultaneously. , social networks, casual downloadable games, advanced online games and virtual worlds. About ijji.com Headquartered in Mountain View, Calif., NHN USA's ijji.com is a subsidiary of NHN - a multi-national powerhouse operating a search engine-based portal and multiple game sites - that has become the No. 1 Internet company in Korea, and a provider of the leading game destinations in Japan and China. ijji.com, a premier Internet game destination, offers a full range of casual to serious multiplayer titles for the U.S. market. About Double Fusion Founded in 2004, Double Fusion is the leading independent provider of dynamic in game advertising. Going beyond traditional advertising mediums to engage valuable and hard to reach gamer demographics, Double Fusion provides the widest range of in game advertising and marketing programs, from dynamic 3D interactive objects, video, interactive ads, 2D signage and more, all the way up to fully immersive storyline Noun 1. storyline - the plot of a book or play or film plot line plot - the story that is told in a novel or play or movie etc.; "the characters were well drawn but the plot was banal" integrations. Double Fusion's sales force and integration teams work directly with advertisers, developers, and content owners to ensure seamless execution of advertising and marketing campaigns, creating an additional revenue source for videogame publishers while protecting the gameplay
Gameplay includes all player experiences during the interaction with game systems, especially formal games. Proper use is coupled with reference to "what the player does". experience. Double Fusion is privately held and headquartered in San Francisco, with offices in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Jerusalem, London, and Shanghai. More information on Double Fusion is available at www.doublefusion.com. Advertisers interested in opportunities within the Double Fusion network, and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities should visit www.doublefusion.com. Double Fusion is a registered mark of Double Fusion, Inc. All trademarks, copyrights, registered marks, brand names, registered brand names, product names, and logos found in this press release are the property of their respective owners, may be registered in certain jurisdictions, and are mentioned in this release for identification purposes only. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion