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Double Fusion Grows Network of Sports Games with Netamin's "Ultimate Baseball Online".


First Massively-Multiplayer Online Baseball Game Noun 1. baseball game - a ball game played with a bat and ball between two teams of nine players; teams take turns at bat trying to score runs; "he played baseball in high school"; "there was a baseball game on every empty lot"; "there was a desire for National League  Joins In-Game Ad Leader's Portfolio with Dynamic Advertising and Custom Sponsorship Opportunities

SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  -- Leading independent in-game advertising In-game advertising (IGA) refers to the use of computer and video games as a medium in which to deliver advertising. 2005 spending on in-game advertising was USD$56 million, and this figure is estimated to grow to $1.  provider Double Fusion has stepped up to bat with massively-multiplayer online sports game A sports game is a computer or video game that simulates the playing of traditional sports. They are extremely popular, the genre including some of the best-selling games.  (MMOSG MMOSG Massively Multiplayer Online Sports Game
MMOSG Massive Multiplayer Online Strategy Game
MMOSG Massively Multiplayer Online Social Game
) publisher Netamin Communication Corporation, to be the exclusive provider of dynamic in- and around-game ads for Ultimate Baseball Online (UBO UBO Ultimate Baseball Online
UBO Université de Bretagne Occidentale (French University Britanny)
UBO Urban Box Office
UBO Ultimate Beneficial Owner
UBO Unidentified Bright Object (radiology) 
). The partnership further expands Double Fusion's extensive reach into the sports gamer community. Now marketers will be able to access the UBO audience through contextual advertising Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed by the user.  in the virtual stadiums, as well as through placements in game lobbies, tournaments and other sponsorships.

UBO is the first interactive baseball game ever to allow as many as 18 people to play on a single interactive field at once. The title provides gamers with a first-person perspective, as they create and customize their own baseball characters and develop them during their baseball career. These virtual athletes play with people from all around the world through pick-up games, tournaments and other league series.

"Double Fusion is always looking to expand its network with top-quality sports games and elite online multiplayer games--Ultimate Baseball Online is both," said Jonathan Epstein, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Double Fusion. "The move of sports gaming online helps grow our audience of sports fans and 18-34 year-old males. The UBO community aspects of team- and league-building take user engagement to the next level, which accrues to the benefit of the advertisers in the game."

"UBO players have been eagerly awaiting in-game advertising as a way to increase the realism of their game experience," said Andy Wang Andrew P. 'Andy' Wang (born May 28 , 1977) is is an American mixed martial artist, currently competing in the lightweight division.

Wang was a contestant on The Ultimate Fighter 5 show, featuring fighters in the lightweight division. He originally fought for B.J.
, president and CEO of Netamin. "Through our partnership with Double Fusion these stadium ads and videos have the potential to reach a huge international audience because of the worldwide popularity of baseball and our free-to-play game model."

The addition of UBO to the Double Fusion network underscores the company's commitment to offering their advertiser and agency partners a wide array of in-game advertising opportunities, to maximizing revenues for its publisher and developer partners and to building a portfolio of top titles among retail PC and console games, massively-multiplayer online games, casual downloadable games and advanced online games.

About Netamin Communication Corp.

Netamin Communication Corporation, a pioneer in Massively-Multiplayer Online Sports Games (MMOSG), is headquartered in Diamond Bar, California Diamond Bar is a city in Los Angeles County, California, United States. The population was 56,287 at the 2000 census. It is named after the "diamond over a bar" branding iron registered in 1918 by ranch owner Frederick E. Lewis.  with additional operations in Korea. The company has launched its first MMOSG title, Ultimate Baseball Online (www.ultimatebaseballonline.com), an advertising-supported free-to-play game. Subsequent titles are planned in the team sports genre. Founded in 1999, Netamin is a privately-held corporation aiming to provide an online virtual playing field for all major sports. For more information, please visit www.Netamin.com.

About Double Fusion

Founded in 2004, Double Fusion is the leading independent provider of dynamic in game advertising. Going beyond traditional advertising mediums to engage valuable and hard to reach gamer demographics, Double Fusion provides the widest range of in-game advertising and marketing programs available on the market. Dedicated teams work closely with advertisers, developers, and content owners to ensure seamless execution of advertising campaigns, creating an additional revenue source for videogame publishers while protecting the game play experience. Double Fusion has built a management team including the executives responsible for building the most important media businesses connecting consumer advertisers with the video game audience. The company is headquartered in San Francisco, with offices in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Jerusalem, and London. Advertisers interested in opportunities within the Double Fusion network; and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities should visit www.doublefusion.com.

Double Fusion is a registered mark of Double Fusion, Inc.

All trademarks, copyrights, registered marks, brand names, registered brand names, product names, and logos found in this press release are the property of their respective owners, may be registered in certain jurisdictions, and are mentioned in this release for identification purposes only.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 29, 2007
Words:645
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